Product Marketing Team Lead

Artlist is a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend and achieve their creative goals.

Trusted by over 50 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently.

About the rol

eWe are looking for a strategic, data-obsessed, and results-driven Product Marketing Team Lead to spearhead our growth-focused PMM efforts. In this role, you will lead a team of high-performing marketers dedicated to optimizing the user journey and scaling our global impact

.You will be the bridge between Marketing, Product, and Creative, turning data insights into high-converting experiences. If you have a proven track record of moving the needle on revenue through CRO, experimentation, and funnel optimization, and you thrive on mentoring talent in a fast-paced environment, this is for you

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Requiremen

ts
4+ years of experience in Product Marketing or Growth Marketing within a B2C SaaS or high-growth tech environme

nt.• Proven leadership: 1-2 years of experience in team managem

ent• Growth mastery: A proven track record of driving measurable growth through experimentation, CRO, and funnel optimization across global marke

ts.• Analytical mindset: Expert-level ability to leverage data to generate hypotheses, prioritize opportunities, and make informed, data-backed decisio

ns.• Hands-on experimentation: Extensive experience planning and running structured A/B tests and growth experimen

ts.• Communication: Fluent English at a native level, with the ability to translate complex data into compelling stories and strategic recommendatio

ns.Agility: Ability to thrive in a fast-paced, ever-changing environment, specifically within the rapidly evolving landscape of generative

AI.
What you’l

• l doLead & manage: Build and manage a team of Product Marketing Managers, providing strategic guidance, professional development, and fostering a culture of high performance and experimentat
• ion.Optimize the funnel: Lead end-to-end Conversion Rate Optimization (CRO) initiatives across main touchpoints—from marketing channels and pricing grids to onboarding and check
• out.Drive data-driven: Take part in the growth roadmap by analyzing performance data to identify high-leverage opportunities for scaling and providing actionable insights for continuous funnel improvem
• ent.Execute growth experiments: Design, plan, and run structured A/B tests and growth experiments, from initial hypothesis and ideation to analysis and global roll
• out.Strategic collaboration: Work closely with cross-functional teams, including Creative, Product, and User Acquisition, to drive testing roadmaps, creative iterations, and advanced audience targeting strateg
• ies.Market influence: Leverage deep user insights and competitive analysis to generate hypotheses that influence both product development and marketing channel strateg
• ies.Email marketing & Automation: Lead automated user communication and email strategies, focusing on funnel conversion and technical protocol excelle

nce.Own the narrative: Ensure that the user journey funnel remains rooted in strong messaging, clear value propositions, and a deep understanding of our creators' ne