Product marketing manager

As Product Marketing Manager at Balance, you will work closely with our Director of Product Marketing, and cross-functional teams to execute and operationalize Balance’s product marketing strategy.

This role is ideal for someone who enjoys turning strategy into action, owning day-to-day product marketing operations, supporting launches, creating high-quality content, and keeping our go-to-market assets up to date and aligned.

You will play a key role in shaping how our products are told to the market- translating complex capabilities into clear, compelling stories that showcase their value, benefits, and real-world impact across sales, and partner, demand generation and PR channels.

Responsibilities:

Turn Product Storytelling into Demand

• Translate real product capabilities into clear, credible narratives for finance leaders and operators
• Serve as the source of truth for external product communication with media, analysts, and partners
• Partner with PR to develop product-led storylines that build credibility and market authority
• Collaborate with Demand Gen and Content to plan and produce high-impact campaign assets (copy, landing pages, videos, thought leadership)
• Create hands on product related content for the website, blog, and social channels
• Own and continuously update website product pages to reflect new features and innovations
  
  

• Conduct ongoing competitive analysis and produce internal competitive summaries and battlecards
  
  

• Support activities across various launches including product launches and new partnerships
  
  

• Strong business acumen, analytical thinking and critical thinking capabilities
• Previous startup experience, ideally in high-growth B2B or fintech environments
• Self-starter with a strong ownership mindset. able to identify gaps, set direction, and execute without heavy oversight.
• Native English speaker with exceptional written and verbal communication skills.
• Proven ability to translate product capabilities into clear business outcomes for senior stakeholders (CFOs, AR leaders, operators).
• Able to work with Product, Sales, Demand Gen and PR teams to align messaging with GTM strategy