Marketing Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function

Marketing

Job Sub Function

Strategic Marketing

Job Category

People Leader

All Job Posting Locations:

Kibbutz Shefayim, Center District, Israel

Job Description

About Johnson & Johnson MedTech Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

We are searching for the best talent for a Marketing Manager role, to join our team located in Shefayim, Israel.

Purpose: We are looking for an experienced Marketing Manager to lead our Vision Care marketing activities in Israel. The role includes strategic leadership and hands‑on execution across digital, omnichannel, and commercial marketing.

You Will Be Responsible For

• Lead the Israel marketing team and manage the full omnichannel strategy for the Vision Care portfolio.
• Oversee multichannel marketing plans, product launches, messaging, campaigns, advertising, and PR.
• Drive annual commercial, product, and marketing plans that support business growth.
• Build and manage the Big Data strategy, integrate data sources, and analyze consumer journeys to generate actionable insights.
• Plan and execute campaigns across online, offline, social, and mobile channels while optimizing ROI and conversion rates.
• Manage CRM, e‑commerce, loyalty programs, and data capture to strengthen consumer engagement.
• Collaborate closely with agencies, sales teams, customer service, and professional development teams.
• Provide partners and sales teams with marketing assets and support ongoing initiatives.
• Build and maintain relationships with Key Opinion Leaders and ensure compliant educational programs.
• Develop Joint Business Plans (JBPs) with partners and conduct market, economic, and competitive analyses.
  
  

• Bachelor’s degree; Master’s degree an advantage.
• 5+ years of experience in marketing/omnichannel marketing; retail/pharma/medical device background preferred.
• Strong experience in digital marketing, e‑commerce, and consumer behavior.
• Fluency in English.
• Strong analytical and problem-solving skills.
• Excellent cross-functional collaboration abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• High interest in digital technologies and apps.
• Willingness to travel.