Founding SDR

About us

Shapes is on a mission to reinvent how companies run their people operations in the AI era. We're building the world's first truly AI-native people platform - a single place where HR processes come together, get customized in minutes, and actually run themselves. We're a small, fast-moving team that loves building ambitious things with a bias for action. If you want to shape the foundation of something big, not just plug into an existing machine, this is the place.

About the role

We're looking for our Founding SDR to build and execute the inbound lead conversion function at Shapes. You'll own the full journey from lead to booked call - converting interested prospects who didn't book, reviving no-shows, and engaging hand-raisers from social and content. Your singular focus: maximize every ounce of inbound demand we generate and turn interest into Sales Accepted Leads. You'll build the playbooks, execute with discipline, and lay the foundation for the SDR function as we scale.

What you'll do

• Build and execute multi-channel conversion playbooks - email sequences, LinkedIn outreach, phone calls - designed to book qualified meetings
• Own inbound lead management end-to-end: qualify inbound demo requests, prioritize based on fit and intent, and drive them to book
• Manage the full process in HubSpot with extreme attention to detail - every touchpoint tracked, every outcome logged
• Hit your primary KPI: booked calls (Sales Accepted Leads). Track secondary metrics: response rates, lead-to-meeting conversion, show rates
• Test and optimize messaging, timing, and channels relentlessly - double down on what converts, kill what doesn't
• Represent Shapes to prospects: communicate our value prop clearly, handle objections, create urgency, and be the warm first touchpoint that gets people excited
• Document what works - sequences, talk tracks, qualification criteria - and build the playbooks that will scale with us

What you have

• Native English speaker (Hebrew is a significant advantage)
• 1-2 years in a customer-facing role in tech: support, CS, entry-level sales, SDR, or customer-facing marketing
• Extremely detail-oriented and organized - nothing falls through the cracks
• Analytical mindset: you track, measure, and optimize constantly
• Digitally fluent: comfortable with HubSpot, LinkedIn, sequencing tools, and learning new platforms quickly
• Methodical and process-driven, but agile enough to iterate fast
• Exceptional with people: warm, articulate, likeable, persuasive - comfortable speaking on calls, video, and in writing
• Self-starter mentality: you work independently, don't need hand-holding, and thrive on hitting targets
• Startup energy: you roll up your sleeves, hustle hard, and want to build something, not just execute someone else's playbook
• Ambitious: you see this as a launchpad into sales or SDR leadership

Reports to: VP Marketing

Location: Tel Aviv

Start: Immediate