User Acquisition manager

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement and fun.

SciPlay currently offers nine core games, including social casino games Jackpot Party Casino, Gold Fish Casino Slots, Hot Shot Casino and Quick Hit Slots, and casual games MONOPOLY Slots, Bingo Showdown, 88 Fortunes Slots, Backgammon Live and Solitaire Pet Adventure with offices all over the world!

Position Summary

As a UA Manager at SciPlay, you will be responsible for overseeing and executing the user acquisition strategies for our portfolio of games. You will work closely with cross-functional teams, including marketing, analytics, product, and creative teams, to drive UA efforts and maximize user growth and engagement across various platforms.

Key Responsibilities

• Plan and execute UA strategies to drive installs, engagement, and revenue growth for SciPlay's games in international markets.
• Perform daily analysis and optimize campaigns across multiple digital channels, including social media, ad networks, search, and other acquisition channels, aligned with KPI targets.
• Collaborate with creative and game teams monthly to design various ad creatives and promotional materials tailored for different regions to improve performance.
• Collaborate with different game teams to identify opportunities and plan localized offers for these markets.
• Identify user acquisition opportunities, trends, and adopt industry best practices in global markets to stay ahead of the competition.
• Be proactive and provide recommendations for new sources or different UA strategies, including strategies for profitability, aiming for team’s growth.
• Manage relationships with external partners to leverage their overall expertise and expand our UA efforts.
• Provide and present regular reports and presentations on UA performance and insights to stakeholders and management, focusing on activity trends and performance.
• Participate in monthly strategic budget planning for the activities managed.
• Stay up-to-date with the latest developments in the mobile gaming and digital marketing industries in international markets.
  
  

• Experience: Minimum of 2 years in mobile user acquisition for apps in international markets (mandatory). Experience in gaming is highly advantageous.
• Strong knowledge of performance marketing, digital advertising, and best practices in user acquisition, with the ability to interpret data to drive marketing decisions.
• Experience with data analytics tools such as Tableau.
• Proficiency in using mobile measurement platforms (e.g., Adjust, AppsFlyer) and ad networks (e.g., Facebook Ads, Google Ads, TikTok).
• Excellent project management, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, collaborative environment and adapt to changing priorities.
• Passion for gaming and a commitment to staying updated with industry trends.
• Strong analytical and critical thinking skills.
• Fluent in English, both verbal and written (mandatory).