Senior Paid Social Campaign Manager

Company Description

At Entain, we're driven by innovation and powered by cutting-edge technology, making us a global leader in betting, gaming, and interactive entertainment. With a diverse family of over 38 well-known brands and 40,000 talented individuals, we’re united by a common goal—when one of us wins, we all win. Our vision is to become the world’s number one in our industry by creating moments of excitement and joy in people's lives. We're committed to sustainability and growth, leading change in a dynamic and fast-paced world of entertainment.

We are looking for a highly strategic and innovative professional to join our team as Senior Paid Social Campaign Manager. To succeed, you'll need to be analytical, technical, and creative, with a deep passion for the digital advertising ecosystem. The ideal candidate is a self-starter with a results-driven mindset, capable of planning, executing, and reporting on performance campaigns. You'll collaborate closely with our marketing, conversion, and creative teams to drive efficiency and growth, ensuring we meet and exceed our monthly targets.

Join our dynamic team and help shape the future of performance marketing! 

Role Description

• Plan, manage, optimize, and scale Paid Social Campaigns across Meta, Snapchat, Tik Tok and other major networks.
• Continuously monitor campaign performance, conduct in-depth data analysis, and provide actionable insights to drive ongoing improvement and optimization.
• Take ownership of campaign measurement and reporting, producing detailed weekly and monthly reports across all relevant channels.
• Stay ahead of industry trends by exploring different social platforms and emerging technologies, identifying opportunities to drive growth and innovation.
• Collaborate closely with cross-functional teams, including Growth, Creative, and Analytics, to ensure seamless alignment and synergy across all marketing initiatives.
• Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.
• Stay informed about competitor activities, including best practices, creative strategies, conversion funnels, and offers, to maintain a competitive edge.

Qualifications

• A minimum of 2 years of hands-on experience managing global campaigns on Meta.
• 2+ years of experience in B2C performance marketing.
• Experience managing other paid channels, such as TikTok, Twitter, and Snapchat, is a plus.
• Strong analytical skills with the ability to use data-driven insights to optimize campaign performance.
• Proven ability to thrive in a fast-paced environment, juggling multiple projects while meeting tight deadlines.
• Deep understanding of conversion-rate optimization strategies and A/B testing methodologies.
• Proven experience in managing and optimizing web and app funnels to drive conversions and enhance conversion.
• Experience managing monthly budgets in the six-figure range (USD) is required.
• A passion for football and other sports is an advantage.
• Fluency in English is a must, with additional languages like Portuguese and Spanish being a strong advantage.