Social Media Manager

Who we are

ZyG is revolutionizing eCommerce with the first Agentic Growth Engine for DTC brands - an end-to-end platform that helps product inventors and entrepreneurs turn their products into successful D2C businesses. The Engine addresses the three key challenges of DTC eCom success - poor product bets, lack of scale infrastructure, and the need for often-complex financing. With a connected system of AI Agents built on a unified data infrastructure, the Engine analyzes product-market fit before launch, replaces the fragmented tools, agencies, and manual workflows that typically power eCom growth, and offers the financing needed for DTC scale.

What you'll do

1. Own and manage the social media presence of ZyG’s portfolio brands across Instagram, Facebook, TikTok, and additional relevant platforms.
2. Build and execute social media strategies that reflect each brand’s story, target audience, tone of voice, and visual language.
3. Create, edit, and publish high-quality social content hands-on, while also managing and coordinating external agencies or freelancers when needed.
4. Define clear social media goals and KPIs, build actionable plans to achieve them, and lead execution end-to-end across internal teams and external partners.
5. Drive growth and engagement by planning content calendars, experimenting with formats, and optimizing content performance based on insights and trends.
6. Collaborate closely with the creative team (content, design, and strategy) and lead the evolution of ZyG’s social media presence, with the opportunity to build and manage a social team as the company scales.

Who you are

1. 4+ years of hands-on experience managing social media for consumer-facing brands, ideally in eCommerce and physical products.
2. Exceptional English writing and editing skills, with the ability to produce publication-ready copy independently.
3. Strong understanding of social-first brand storytelling, audience building, and platform-specific best practices.
4. Proven ability to work both independently (hands-on creation) and through managing agencies or collaborators.
5. Experience working with international brands and audiences, with a sharp eye for aesthetics, tone, and cultural relevance.

Bonus:

1. Background in beauty, wellness, or lifestyle consumer brands.
2. Experience designing, editing, or producing social content (visuals, short-form video, copy).