Senior Product Marketing Manager

Hybrid | Reports to CMO | Strategic + Hands-On

Ship4wd is redefining how SMBs trade globally.

As a digital-first freight forwarder powered by ZIM, we equip small and medium-sized businesses with the tools, transparency, and confidence to move goods worldwide, turning global logistics from a barrier into a competitive advantage.

We’re looking for a Senior Product Marketing Manager who can own our Product-Led Motion, while rolling up their sleeves to drive lifecycle marketing execution and funnel performance.

You’ll bridge strategy, systems, and cross-functional teams from defining positioning and PLG journeys to building campaigns driving engagement, retention, and monetization.

If you thrive at the intersection of GTM clarity, automation logic, and funnel optimization, this role may be a good fit for both of us.

What You’ll Do

Strategic Product Marketing

· Own our Product-Led Motion form strategy to execution across product, marketing, sales, and CS.

· Define positioning and messaging for Ship4wd’s platform across audiences and lifecycle stages.

· Translate product launches into customer-facing narratives and enablement.

Monetization & Growth Execution

· Improve funnel performance by mapping, testing, and optimizing lifecycle flows (PLG and SLG).

· Own HubSpot campaign strategy and oversee execution: workflows, segments, email logic, and reporting.

· Build internal alignment across global teams and stakeholders, including Growth, Product, CS, and RevOps, to deliver measurable business impact.

What You Bring

· 6–10 years in B2B marketing, with deep product marketing + lifecycle ops experience.

· Comfortable owning strategy and building automation flows and logic.

· Hands-on expertise with GA4, Salesforce, CRM reporting, and product analytics.

· Proven experience in hybrid GTM models (self-serve + assisted).

· Strong project ownership and cross-functional collaboration skills.

· Native English or bilingual.

· Bonus: Freight, supply chain, or SMB marketplace background.

If you thrive in a fast-paced environment and enjoy working alongside people who think big, move quickly, and take full ownership - this is your chance to make an impact on SMB’s in global trade.