Marketing BI & Tracking Specialist (Part-time / Retainer | Remote)

We want to connect our marketing data into one clear view:

Meta / Google / TikTok / Taboola / Outbrain → website funnel → CRM → dashboards & insights.

Problems we want to solve (fast):

1. Identify campaigns that waste money as early as possible
2. Identify funnels that don’t convert into revenue as early as possible
3. Give management + marketing clear data on what works and what doesn’t

What you’ll do:

• Build and maintain marketing dashboards: Spend → Leads → Lead Quality → CRM stages → outcomes
• Define and implement tracking: UTMs, events, conversions + naming conventions
• Ongoing measurement QA: missing UTMs, broken events, inconsistent data
• Provide actionable insights and clear stop/scale recommendations

Must-have (no exceptions):

• Proven experience in BOTH BI/dashboarding AND hands-on tracking/measurement
• (UTMs + events + conversions + QA — not only reading reports)

Nice to have:

• Zoho CRM / Zoho Analytics
• GA4 / GTM
• SQL / Looker Studio / Power BI

Time commitment:

1–2 hours/day retainer (long-term)

To apply:

Send 2 short sanitized examples:

1. A marketing dashboard you built
2. A tracking/measurement example (tracking plan / events / QA issue you found)

• availability + rate.