Director, Area Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Director, Area Marketing

Overview

MasterCard is a global payments and technology company. It operates the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 211 countries and territories. MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone.

Marketing Department is responsible for the development and implementation of marketing strategies and tactics that achieve set business goals. Marketing at MasterCard is a strategic partner for business development and a unique asset in clients’ portfolio management through delivering valuable concepts and projects.

To ensure effective alignment with regional and local business priorities, this position works in close collaboration with the leadership team in SEE. As the organization depends on effective matrix working relationships, strong communication, analytical skills and interpersonal relationship are essential ingredients for success in this role.

Role

• 360 project management with a focus on digital
• Responsible for B2B and B2C marketing activities
• Event Management
• Sponsorship asset management
• Development, execution and analysis of marketing projects for MasterCard products and brands including but not limited to MasterCard (ATL and BTL and all Company's services and acquisitions
• Coordinating marketing agencies and other suppliers on projects
• Management of Purchase to Pay process for all projects
• Budget forecasting for marketing activities
• Assurance that all policies regarding marketing projects are followed
  
  

• Proven expertise in digital marketing
• Experience in B2B and Consumer marketing and internal and external communications
• Experience in 360 consumer platform management with a focus on digital activations
• Strong quantitative/analytical skills.
• Experience (and passion about) in social/digital media and platforms
• Leadership and project management skills
• Being a great team player is a must for success in this role
• Project management skills
  
  

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.