UA Team Lead | In-App Media Buying Specialist

UA Team Lead | In-App Media Buying Specialist

A fast-growing online marketing company is looking for a high-impact User Acquisition & Media Buying professional who lives and breathes the mobile app ecosystem. This role is a unique hybrid of Strategic Business Development and Deep Operational Optimization.

As a key player in our growth team, you will be responsible for hunting and onboarding global advertisers (with a focus on the iGaming sector), managing high-level relationships, and executing sophisticated promotion strategies across diverse media sources. If you are an expert in CPI/CPA models, know how to open doors with international advertisers, and are ready to lead a fast-growing operation—your place is with us.

What You’ll Do:

• Drive Growth: Lead and optimize high-scale in-app traffic campaigns.
• Master the Ecosystem: Work daily with DSPs, SSPs, SDK networks, and ad exchanges.
• Data Mastery: Build models and analyze data to crush ROAS, LTV, and retention targets.
• Expand the Pipeline: Identify, test, and onboard new traffic sources.
• Lead: Manage and mentor a small, agile UA team (1–3 people).
• Protect the Spend: Monitor traffic quality and implement advanced fraud detection.
• Collaborate: Partner with Product, Creative, and Analytics to optimize the full user funnel.

Requirements (Must-Haves):

• 2–3+ years of experience in Mobile UA / Performance Marketing.
• In-App Expertise: Proven experience buying in-app traffic (SDK networks/DSPs) – A must.
• Toolbox: Hands-on experience with MMPs (Appsflyer, Adjust, or Singular).
• Analytical Mindset: Expert level in CPI, ROAS, LTV, and retention analysis.
• Hands-on Execution: Ability to manage campaigns from setup to scale independently.
• Accountability: A "builder" mentality—someone who takes ownership and creates processes.

Nice to Have:

• Background from an Ad Network, Mobile Agency, or DSP.
• Experience in B2C, Gaming, or high-growth apps.
• Knowledge of Programmatic, RTB, and Mediation strategies.
• Previous experience managing a team.

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