Senior Digital Campaign Manager

About Us: We are a boutique digital marketing agency dedicated to delivering exceptional value across the entire marketing lifecycle, while always keeping the client’s unique business needs and goals at the forefront.

We are seeking a talented and results-driven Senior Digital Campaign Manager to join our team. In this role, you'll not only be responsible for creating, optimizing, and managing high-performing paid media campaigns across the different ad platforms. You’ll also be expected to develop a deep understanding of each client’s broader business goals, challenges, and industry landscape as you'll serve as a strategic partner, contributing to broader business goals beyond paid media. This role requires both strategic thinking and tactical execution, with a focus on delivering measurable business impact, not just marketing results.

Key Responsibilities:

Campaign Strategy & Execution:

• Design and execute full-funnel digital marketing strategies for both B2B and B2C clients across platforms including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other digital platforms.
• Manage end-to-end campaign processes—from setup to optimization—ensuring KPIs are met and ROI is maximized.
• Conduct ongoing performance monitoring and campaign optimization focused on the client’s core metrics.
• Implement A/B testing for creative assets, audience targeting, bidding strategies, and LPs to drive continuous improvement.

Analytics & Reporting:

• Use GA4, GTM, and additional tracking tools to track, measure, and report on key metrics and campaign performance.
• Utilize client’s CRM and marketing tools to suggest improvements in the user journeys and conversion funnels.
• Prepare and deliver insightful performance reports that clearly communicate results, learnings, and strategic recommendations to clients.
• Stay on top of digital advertising trends, algorithm updates, and competitive benchmarks to maintain a cutting-edge approach.

Collaboration & Client Relations:

• Work closely with internal marketing, creative, data, and development teams to align digital tactics with overall business outcomes and KPIs.
• Serve as the primary point of contact for clients, providing proactive communication, updates, and strategic guidance.
• Translate complex digital metrics into actionable insights that clients can understand and act upon to achieve their business goals.
• Provide strategic recommendations to clients based on data-driven insights.

Optimization & Budget Management:

• Manage client budgets effectively to maximize the impact of paid media campaigns.
• Continuously analyze performance data to identify trends, gaps, and opportunities for deeper optimization.
• Identify and address underperforming campaigns to optimize spend and drive better performance.

Qualifications:

• Minimum 5 years of hands-on experience managing paid digital campaigns.
• Proven track record in both B2B & B2C digital strategy and execution
• Experience in managing campaigns across multiple geos.
• Strong proficiency in Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, and additional ad platforms.
• Hands-on experience with GA4, GTM and other tracking tools.
• Strong skills in A/B testing, audience segmentation, keyword research, and funnel analysis.
• Highly analytical mindset with the ability to translate data into an actionable plan.
• Excellent verbal and written communication skills, including client-facing presentations, with the ability to clearly explain complex digital concepts.
• Detail-oriented, with the ability to manage multiple clients, campaigns and priorities simultaneously.
• Proactive, results-driven mindset with a passion for digital marketing.

Preferred:

• Familiarity with other advertising platforms such as Reddit Ads, Taboola, DV360, etc.
• Experience with campaign feeds and product feed management.
• Working knowledge of different CRMs such as SFDC, HubSpot, Monday, Zoho, etc.
• Experience in working in an agency and managing multiple projects simultaneously.

Why Join Us:

• Competitive salary and benefits package.
• Dynamic and collaborative work environment.
• Diverse client portfolio across various industries and geographies.
• Continuous professional development and learning opportunities.
• Flexible work options.

If you're a proactive and experienced digital professional looking to grow your career with a forward-thinking company, we'd love to hear from you. Apply today to join our team and help drive impactful campaigns for our clients!