SEO Specialist

Company Description

Digitouch is a leading Digital Marketing Agency specializing in SEO for businesses and brands in Israel and worldwide. With over 10 years of experience, we have perfected our approach to holistic digital presence management, encompassing software development, design, and campaigns. Our well-known blog, SEOLINKS, showcases our expertise and ranks highly on Google. At Digitouch, we pride ourselves on our team of intelligent, ambitious, and hard-working specialists who collaborate to drive meaningful results.

Role Description

This is a full-time on-site role for an SEO Specialist, located in Modiin, Israel. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, executing link-building strategies, analyzing web data, and implementing on-page SEO. The role involves working closely with other departments to ensure cohesive digital marketing efforts and achieving optimal SEO results for clients.

You will also:

• Use generative AI to manage content creation and optimization, ensuring brand consistency and accuracy
• Develop and execute AI Engine Optimization strategies to improve content visibility across AI-powered interfaces (Google SGE and AI Mode, ChatGPT, Perplexity, Claude)
• Stay up-to-date with emerging trends and advancements in AI, LLMs, and content optimization
• Monitor and analyze performance across traditional search engines and AI platforms
• Optimize content for both traditional search engines and AI summarization models
• Research and implement AI and automation solutions to scale performance
• Understand the evolving landscape of search, including GEO and LLM optimization

Qualifications

• Experience in Keyword Research and implementing On-Page SEO strategies
• Skills in conducting SEO Audits and performing data analysis using Web Analytics tools
• Proficiency in Link Building techniques
• Highly familiar with GenAI tools and their application in SEO and content optimization
• Understanding of AI-driven platforms and how they source, summarize, and surface information
• Knowledge of structured data, semantic SEO, and prompt engineering basics
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work collaboratively in an on-site team environment
• Experience in digital marketing or a related field is a plus
• Bachelor's degree in Marketing, Communications, or a related field