Digital Marketing Manager

About the Company

Plasan is a global leader in survivability and armor solutions, protecting those who protect us across land, air, and sea.

With over 40 years of innovation, our people are driven by purpose, teamwork, and meaningful impact.

About the Role

We are looking for a Digital Manager to take ownership of the company’s digital presence and help shape how our brand is communicated across digital platforms.

This role combines strategy and execution, with hands-on responsibility for content, campaigns, and performance across multiple channels.

Key Responsibilities

• Lead and execute digital strategies to strengthen the company’s online presence and brand visibility
• Own and manage digital assets, including the company website, blogs, and social media channels
• Create, edit, and adapt marketing and employer branding content in Hebrew and English
• Plan and manage organic and paid digital campaigns across relevant platforms
• Monitor performance, analyze results, and translate data into actionable insights and reports
• Work closely with internal stakeholders and external content vendors, managing projects end-to-end

Requirements

• 3+ years of experience in digital content management and social media marketing in B2B environments
• Excellent writing and editing skills in Hebrew and English
• Hands-on experience with design and content tools (e.g., Photoshop, Canva) and AI-based content creation tools
• Solid understanding of digital marketing practices, including SEO, SEM, and social media
• Experience working with external vendors (copywriting, graphic design, photography, video)
• Creative and independent mindset, strong communication skills, high service orientation, and strong ability to prioritize tasks
• Experience with paid campaigns and performance analysis tools (e.g., Google Analytics) – an advantage