Digital Campaign Manager & Marketing Data Analyst

Digital Campaign Manager & Marketing Data Analyst

A leading fashion brand is seeking a Digital Campaign Manager & Marketing Data Analyst to take full ownership of its digital media performance, analytics, and optimization.

This role combines hands‑on campaign management across major advertising platforms with deep analytical responsibility for monitoring, reporting, and improving digital performance and customer behavior insights.

This is an excellent opportunity for a performance‑driven marketer who loves data, enjoys working cross‑functionally, and wants to influence digital strategy at scale.

• Build, optimize, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok
• Manage media budgets, allocate spend across platforms, and ensure efficient pacing
• Conduct ongoing optimization to improve results and achieve ROAS targets
• Segment audiences, tailor messaging, and collaborate on creative adaptations
• Monitor campaign performance daily, identify trends, and spot improvement opportunities

• Analyze campaign performance and deliver weekly reports with actionable insights
• Track and measure key KPIs: traffic, conversions, costs, revenue, ROAS, and funnel performance
• Create and analyze reports in GA4 to evaluate user flows and on‑site behavior
• Utilize tools such as Hotjar / Clarity to uncover user behavior patterns
• Analyze loyalty club customer trends and translate them into strategic recommendations
• Build advanced Excel reports and dashboards using complex functions

• Work closely with internal teams: Marketing, Creative, E-commerce, and Management
• Present performance insights and strategic recommendations to leadership on an ongoing basis
• Contribute to data‑driven decision‑making across the organization

• 1.5+ years of hands‑on experience managing digital campaigns - mandatory
• Full proficiency in Google Ads, Meta Ads Manager, and TikTok Ads
• Proven experience managing campaigns with clear ROAS targets
• Strong analytical skills and full command of GA4 and digital analytics tools
• High‑level proficiency in Excel (advanced functions, reporting, dashboards)
• Strong ability to interpret data, draw conclusions, and communicate insights clearly
• Experience in retail or fashion - a significant advantage
• Organized, detail‑oriented, independent, and a strong team player