Social Creative Lead

About Masterschool

Masterschool is an applied education research lab on a mission to unlock human potential. We’re building the school of the future: an AI-native institution that’s an order of magnitude more effective than traditional education. This school won’t just solve the Two Sigma Problem and deliver a truly personalized, world-class education - it will make that education accessible to everyone, regardless of background or circumstance. We’re a group of educators, researchers, and engineers building software and models at the edge of what’s possible - to improve the lives of billions. You can see our work in action here.

What you’ll do

As our social creative lead, you’ll own the voice, tone, and cultural presence of Maestro.

It’s 0→1 work - fast, intuitive, and hands-on. You’ll create content daily, design real-time moments, and build a social strategy that feels honest and human.

You’ll rely on both data and instinct. You’ll build ideas from scratch, test them in the real world, and refine them based on what resonates. You’ll also bring a strong understanding of branding and design, knowing what a good creative looks like and how to shape visually-led campaigns.

This role sits at the heart of how the world discovers Maestro. It’s intense, but meaningful, helping millions understand a new way to learn.

• Build and run our social media strategy across TikTok, Instagram, and YouTube.
• Craft visually-driven campaigns, using a strong understanding of branding and design principles.
• Shape clear stories that help people understand what Maestro is and why it matters.
• Create daily content that feels native to each platform: short-form videos, scripts, concepts, and RTM ideas.
• Stay close to American culture: trends, memes, moments, and the rhythm of online conversation.
• Use platform insights, competitive research, and your own intuition to guide decisions.
• Build fast: test ideas, learn quickly, and refine the content week by week.
• Be the face and voice of the brand when needed: confident, warm, and human.

What we’re looking for

• Culturally fluent: Deep understanding of U.S. culture, online behavior, and how ideas spread.
• Hands-on creator: Experience making social content, either professionally or through a personal account.
• Strong design sense: Clear understanding of branding, layout, visual hierarchy, color, and typography
• Independent builder: Comfortable owning social end-to-end in a fast-moving early-stage team. Able to make quick decisions based on data, but also trust your instincts.
• Clear storyteller: Able to turn complex ideas into simple, human content.
• American perspective: If you grew up in the U.S. or spent time in an American college environment - Big plus.