Marketing Manager

About Anker Innovations

Anker Innovations is a global leader in consumer electronics and the parent company of pioneering brands including Anker, soundcore and eufy. With a strong global footprint across Asia, Europe, the Middle East, and North America, our mission is to empower smarter lives through innovative, high-quality technology products trusted by millions worldwide.

About the Role

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing strategy and execution in Israel. This role will be pivotal in enhancing brand visibility, driving consumer engagement, and accelerating commercial growth through locally relevant campaigns and partnerships.

It is both strategic and hands-on, providing an excellent opportunity to shape market presence and directly contribute to Anker’s growth in one of our fastest-expanding regions.

Key Responsibilities

• Develop and implement comprehensive 360° marketing strategies tailored for the Israeli market, aligning with global brand and business objectives.
• Execute integrated campaigns across retail, PR, events, and influencer marketing, supported by social and digital amplification.
• Drive offline brand presence via local activations, partnerships, sponsorships, and events that strengthen awareness and trust.
• Manage the regional content calendar in coordination with global teams and local agencies, ensuring synergy between online and offline efforts.
• Collaborate closely with sales and product teams to launch new products using localized go-to-market strategies and effective retail visibility programs.
• Own and manage the regional marketing budget, allocating efficiently between offline and digital investments to achieve maximum ROI.
• Track and analyze campaign performance with clear KPIs, generating insights to continuously improve marketing effectiveness.
• Act as brand custodian for Anker’s portfolio in Israel, maintaining consistency in messaging, tone, and customer experience.
• Build and manage strong relationships with agencies, distributors, and partners to ensure timely, high-quality execution.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in brand or marketing roles, ideally within consumer electronics, FMCG, or tech industries. Experience working in Israel or familiarity with local market dynamics would be a strong advantage.
• Proven track record in developing and executing integrated campaigns across online, retail, PR, events, and KA joint marketing.
• Solid understanding of media including biddable media, TV, OOH with proven scalable marketing investment experience.
• Solid understanding of consumer engagement levers in both traditional and digital environments (e.g., retail merchandising, PR, influencer, content, performance marketing).
• Strong analytical skills with the ability to interpret data and generate insights to guide strategy and optimize performance.
• Excellent cross-functional collaboration and stakeholder management skills, working effectively with sales, product, and external partners.
• Ability to thrive in a fast-paced, multicultural, and dynamic regional environment.
• Language: Fluency in English is required; proficiency in Mandarin or Hebrew is a plus for cross-regional collaboration..

What We Offer

• Opportunity to shape marketing strategy in one of Anker’s fastest-growing regional markets
• Exposure to regional and global leadership, with clear growth paths into broader regional roles
• Dynamic, performance-driven environment fostering innovation and autonomy

If you're passionate about bringing innovative technology to life, building e-commerce momentum, and shaping brand stories that resonate across cultures, we'd love to hear from you.