Social Media Manager

Job description

About Aidance Scientific.

Aidance is an experienced manufacturer and distributor of topical health care products. Terrasil is Aidance’s largest brand and has a significant presence on Amazon and is also offered on its own e-commerce site and several marketplaces along with several large retail pharmacy chains. MYCO CLINIC is Aidance’s recently launched brand, focused on pain relief and sold exclusively to health care practitioners.

Social Media Manager

About the Role:

We’re looking for a creative, strategic, and engaged Social Media Manager to lead and grow our presence across all social platforms. This role will oversee content strategy, creation, posting, and community engagement — ensuring our brand voice stays authentic, helpful, and relevant while driving awareness, engagement, and conversions.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy across all major platforms (TikTok, Instagram, Facebook etc.).
• Oversee & manage content creation including short-form videos, posts, stories, and graphics — that align with brand messaging and current trends.
• Manage content calendars and coordinate with internal teams and creators to ensure consistent, high-quality output.
• Monitor social trends and identify opportunities for the brand to participate in timely, relevant conversations.
• Engage directly with followers: respond to comments, DMs, reviews, and questions in a friendly, professional, and brand-consistent tone.
• Track, analyze, and report on key metrics (reach, engagement, traffic, conversions) to refine strategies and improve results.
• Collaborate with the marketing and customer support teams to align messaging and ensure seamless communication across all touchpoints.
• Maintain a pulse on competitor activity and emerging platforms or formats.

Requirements:

• 2-4 years of proven experience in social media management, preferably in consumer health, skincare, wellness, or lifestyle brands.
• Strong understanding of social media algorithms, analytics, and performance tracking.
• Skilled in writing engaging copy and identifying what works visually and tonally on each platform.
• Experience working with creative teams or external creators to produce high-quality content.
• Self-starter with excellent organizational skills and the ability to manage multiple projects.
• Passion for community engagement and storytelling through social media.

What We’re Looking For:

A mix of passion, creative energy and strategic thinking — someone who can turn brand values into meaningful digital moments, connect with audiences authentically, and make our channels vibrant and impactful.