Partnerships Manager

The Position: Partnerships Manager

The Company

Pushing boundaries to redefine the future of hydration, HydraPak creates innovative gear that is specialized for a variety of different athletic activities. Easy-to-use and highly functional, every HydraPak product showcases the technical manufacturing expertise that has distinguished the company for two decades. By offering a better way to hydrate, and continually seeking to refine its offerings, HydraPak has pioneered new product categories and become a trusted hydration partner for athletes worldwide.

The company sells to athletes directly and as an original equipment partner of major brands in the active Outdoor Recreation industry that incorporate our hands-free hydration reservoirs and soft flasks into hydration backpacks and running vests. We work with over 70 leading brands in this capacity including Osprey Backpacks, Salomon, Patagonia and The North Face. HydraPak also operates as Bottle Bright®, the natural and effective cleaning tablet. Our branded hydration products are available at specialty sport stores worldwide.

Our Company Values: ATHLETE

Advocates: We are a customer-focused company. We think about the challenges our customers face and make them our top priority.

Team Players: Teamwork makes the dream work. We collaborate and focus on the overall success of our customers and our company. We all unload the container and collaborate without ego.

Honest: We’re committed to moral principles and having high integrity. Our handshake is our word. We strive to do the right thing, even when no one else is paying attention.

Long-View Thinkers: We’re focused on where we want to go, and what we have to do today to meet tomorrow’s goal. From our team members to customers, we recognize that long-lasting, authentic relationships are the key to our continued growth and success.

Entrepreneurs & Innovators: We are the experts in our category and craft. We don’t settle. We create new products and services and improve on what’s already been done.

Tolerant & Respectful: The Golden Rule drives us. We value the importance of diversity in work, play and life. We bring our whole selves to work. We treat everyone with respect and dignity.

Eco-Conscious: We believe in protecting, preserving, and providing access to the communities where we work and play. We endeavor to reduce our environmental impact on the earth and its resources.

Partnerships Manager Mission

We’re looking for a strategic and relationship-driven Partnerships Manager to join our Marketing team. This person will be the connective force between HydraPak, our Original Equipment (OE) partners and other strategic organizations — driving collaborative marketing initiatives, ensuring brand alignment, and maximizing the impact of our strategic partnerships.

You’ll serve as the primary marketing-to-marketing contact for our OE and co-branded partners, managing everything from go-to-market planning to activation execution. In this role, you’ll lead efforts that amplify HydraPak’s connection to the world’s best athletes, drive our product innovation and performance story, create consumer awareness and demand, and ultimately drive sales.

This is a dynamic role that blends relationship management, brand storytelling, and strategic thinking — ideal for someone who thrives on collaboration and loves bringing joint initiatives to life.

Tasks And Responsibilities

• Lead marketing relationships with HydraPak’s OE and co-branded partners, ensuring consistent communication, alignment, and collaboration across campaigns and product launches.
• Serve as the main point of contact for all marketing activations tied to OE partnerships, strategic organizations — including co-branding, product launches, digital content, events, and athlete collaborations.
• Oversee strategic partnerships that elevate HydraPak’s brand presence within the outdoor, endurance, and performance markets — and strengthen our connection to elite athletes.
• Drive programs that tell the HydraPak innovation and performance story, creating awareness and demand through meaningful brand collaborations.
• Work with marketing team members to ensure alignment on calendars, messaging and execution.
• Collaborate cross-functionally with internal teams (Sales, Product, and Ops) to align marketing initiatives with business objectives and drive sell-through.
• Develop and manage partner marketing calendars, ensuring all activities are executed on time and on brand.
• Track partnership KPIs, measure campaign success, and report key learnings to internal stakeholders.
• Identify opportunities for new strategic collaborations that reinforce HydraPak’s leadership in the hydration category.
• Other duties and special projects as assigned.
  
  

• Bachelor’s degree in marketing or related field or equivalent experience in lieu of degree required.
• 7+ years of experience in partnership marketing, brand management, or strategic account management — ideally within the outdoor, sports, or consumer goods industry.
  
  

• Proven ability to manage multiple partner relationships and marketing activations simultaneously.
• Strong project management skills with excellent attention to detail.
• Exceptional communication and presentation abilities — both written and verbal.
• A collaborative mindset and genuine passion for building long-term relationships.
• Familiarity with outdoor, endurance, and/or performance sports markets preferred.