PPC manager

Company Description

Burlington English (BE) is a leading provider of innovative English language learning solutions. Specializing in conversational and professional English instruction, BE combines a blended learning approach, offering face-to-face activities alongside anytime-anywhere access to an advanced online platform. Its proprietary SpeechTrainer® and interactive courses are designed to help individuals achieve true English proficiency, critical for advancing personal and professional goals.

Role Description

This is a full-time hybrid role for a PPC Manager located in Raanana, with some flexibility for remote work. The PPC Manager will be responsible for creating, implementing, and optimizing pay-per-click advertising campaigns to drive lead generation and achieve marketing targets. The role includes conducting performance analyses using web analytics tools, managing ad budgets, collaborating with the marketing team to align strategies, and leveraging data to refine campaign effectiveness. Close attention to detail and a results-driven approach are essential for success in this role.

Qualifications

• Experience in Digital Marketing, Social Media Marketing, and Lead Generation
• Proficiency in Web Analytics and performance tracking tools
• Strong skills in Marketing and campaign strategy development
• Proven ability to manage and optimize pay-per-click advertising campaigns
• Excellent analytical and data interpretation skills
• Ability to work both independently and collaboratively in a hybrid work environment
• Minimum 3 years of experience managing paid campaigns (Google, Facebook, TikTok)
• Experience with LinkedIn Ads – advantage
• Experience in EdTech or language learning industries is an advantage
• Proven track record in data analysis and ROI optimization
• Experience on the client side – advantage
• High-level English (both written and spoken)