Media Buyer

Media Buyer / Team Lead

Type: Full-time, on-site position

Location: Tel Aviv office (next to the train station)

Level: Middle+

About DigiDigital

DigiDigital is a fast-growing performance marketing company.

The team manages high-volume Meta campaigns across multiple GEOs, using advanced in-house analytics to drive data-based decisions.

At DigiDigital, we value expertise, ownership, and smart experimentation — every buyer has full visibility into their results and the freedom to scale what works.

We are looking for a skilled and ambitious Meta Media Buyer with a deep understanding of performance marketing, strong analytical mindset, and hands-on experience in iGaming.

If you’re passionate about testing, scaling, and turning data into growth — this role is for you.

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Responsibilities

• Manage and scale Meta campaigns across different GEOs.

• Continuously test and optimize creatives, audiences, and funnels.

• Analyze performance data, identify growth opportunities, and make data-driven decisions.

• Collaborate with design, analytics, and account teams to reach performance goals.

• Maintain full compliance with Meta Ads policies and ensure stable campaign delivery.

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Requirements

1. 2+ years of experience with Facebook (Meta) Ads — deep understanding of campaign structure, audience setup, and optimization.

2. Strong background in iGaming marketing.

3. Experience managing large budgets with focus on ROI, profitability, and P&L control.

4. Proven ability to find and scale profitable campaigns through structured testing.

5. Excellent grasp of key performance metrics: CTR, CR, EPC, ROI, P&L, LTV, ARPU, retention.

6. Knowledge of iGaming-specific KPIs: registration → deposit, FTD, CPA vs RevShare, ROI by lead lifetime.

7. Analytical mindset — able to extract insights from data and turn them into actions.

8. Experience with performance funnels: pre-landing → landing → offer, tracking user behavior at each step.

9. Creative skills: can design ads independently or brief designers effectively.

10. Familiarity with multiple ad formats: video, static, stories, carousel, and quiz-style creatives.

11. Adaptability: quick to respond to performance changes, market shifts, or offer updates.

12. Strong communication skills — experienced in working with affiliate managers and internal teams.

13. Preferred: experience mentoring junior buyers or collaborating in a team environment.

14. Self-driven, structured, and disciplined in testing and reporting.

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What DigiDigital Offers

• Advanced in-house analytics system providing full campaign visibility and performance insights.

• Access to all professional tools and services required for campaign management and optimization.

• Full coverage of work-related tools and expenses (ad accounts, software, subscriptions).

• Performance-based bonuses and opportunities for professional growth.

• Modern office in Tel Aviv, next to the train station — a data-driven environment with an experienced and supportive team.