Media Buyer

An established and growing company in the B2C FinTech industry is looking for a hands-on PPC & Social User Acquisition Manager to join its performance marketing activity.

We’re looking for someone who combines strong campaign execution with a data-driven mindset and can take full ownership of paid acquisition performance - from campaign setup and optimization to analysis and scaling.

If you enjoy working with numbers, experimenting, identifying growth opportunities, and scaling what works, this could be a great fit.

What You’ll Do:

Plan, launch, and manage paid acquisition campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, Taboola, Outbrain, and additional channels.

Own campaign performance end-to-end including keyword research, audience targeting, creatives, budgets, and bidding strategies.

Continuously analyze campaign data to identify trends, insights, and optimization opportunities.

Build and maintain performance reporting, dashboards, and key KPIs such as CVR, PV, CPA, and ROI.

Run A/B tests across creatives, audiences, landing pages, and funnels to improve conversion rates.

Collaborate closely with Marketing, Product, and Design teams to align messaging, creatives, and user experience.

Manage budgets effectively and scale successful campaigns while maintaining profitability.

Stay up to date with paid media trends, platform developments, and new acquisition opportunities.

What We’re Looking For:

Minimum 3 years of hands-on experience managing PPC campaigns in a B2C environment.

Proven ability to execute, analyze, optimize, and scale paid campaigns.

Strong analytical skills and the ability to translate data into actionable insights.

Hands-on experience with Google Ads, Meta Ads, and analytics tools such as GA4, attribution platforms, and BI dashboards.

Strong understanding of acquisition funnels, conversion optimization, and performance marketing metrics.

Independent, proactive, and comfortable taking ownership and moving quickly.

Strong communication skills and the ability to collaborate effectively across teams.

Advantage

Experience working in regulated markets or industries, including familiarity with compliance requirements and advertising restrictions.

Experience in FinTech, Trading, Gaming, Gambling, or E-commerce industries.

This is a confidential recruitment process. Additional details about the company and role will be shared with relevant candidates during the recruitment process.

To apply, please send your CV to: [email protected]