Marketing Automation Specialist

About the Company:

Join Netafim, a global leader in smart irrigation solutions, sustainability innovation, and precision agriculture. We help farmers worldwide grow more with less by combining advanced technology, deep agronomic knowledge, and customer-centric digital solutions.

About the Role:

As part of our global marketing team, you will play a key role in shaping personalized digital experiences for customers and partners across more than 30 countries. We are looking for a Marketing Automation Specialist to lead the strategy, design, and execution of personalized digital journeys across Salesforce Marketing Cloud (SFMC). If you are data-driven, passionate about marketing technology, and excited by the opportunity to create customer experiences that make a real impact—this role is for you.

Responsibilities:

• Lead the strategy, design, build, and optimization of multi-country customer journeys in Salesforce Marketing Cloud (SFMC)
• Develop and execute complex customer journeys and marketing automations by deeply understanding how Marketing Cloud, Data Cloud, and CRM connectors interact—including their data structures and data flows.
• Conduct data analysis, run structured A/B tests, and optimize KPIs across segments and regions
• Collaborate with global stakeholders — marketing, sales, data teams, and developers — to translate business goals into scalable MarTech solutions
• Drive end-to-end processes while ensuring high-quality, personalized customer experiences

Qualifications:

• 2 years in Marketing Automation / Customer Journey roles
• Hands-on experience in Salesforce Marketing Cloud (SFMC) — must
• Experience with Salesforce CRM — advantage
• SQL expertise required; familiarity with AMPscript and JavaScript is a significant advantage.
• This is a highly hands-on technical role; curiosity and eagerness to learn are essentials.
• Ability to explore, investigate, and self-learn within the Salesforce suite to uncover new capabilities and best practices, proactively solving business cases and driving innovation.
• Strong analytical and problem-solving skills
• Excellent English (spoken & written) — must
• Ability to work independently, manage multiple priorities, and collaborate across global teams
• Tech-savvy, curious, and proactive mindset

Required Skills

• Marketing Automation
• Salesforce Marketing Cloud (SFMC)
• SQL
• Analytical Skills
• Problem-Solving Skills
• English Proficiency

Preferred Skills

• Salesforce CRM
• AMPscript
• JavaScript