VP Sales

We are seeking an exceptional, high-performing VP Sales for North America to drive market penetration and accelerate growth in the U.S. This is a hands-on role for a proven hunter who thrives on building markets from the ground up, creating opportunities, and opening doors. The company is a global leader in real-time retail optimization operating across the U.S., LATAM, EMEA, and APAC, competing with industry leaders.

The ideal candidate possesses deep retail industry expertise, strong consultative selling skills, and a track record in selling complex, high-value software solutions to mid-enterprise customers. You will be responsible for generating new business, shaping our go-to-market approach, and establishing a strong presence in the U.S. We envision this person growing into a CRO role in the future, proving their ability to not just manage but truly build and lift our entire GTM motion.

Responsibilities

• Lead sales strategy and execution for North America, focusing on market penetration and revenue growth.
• Identify, pursue, and close new business opportunities in the mid-enterprise segment (average deal size: $80K-$100K).
• Masterfully apply Gap Selling methodology to uncover client pain points and align our solutions, solving complex customer challenges.
• Drive end-to-end sales cycles - from meticulous prospecting through contract negotiation.
• Collaborate seamlessly with Product, Marketing, and Customer Success teams to ensure successful onboarding and continuous customer satisfaction, channeling crucial insights from the field.
• Represent the company at industry events, conferences, and networking opportunities, enhancing our market presence.
• Bring enterprise-level value and expertise that we currently don't possess, significantly elevating our sales strategy.
• Actively engage in daily customer work - calls, feedback loops, and an obsessive investigation of what works (and doesn’t).
  
  

• Retail SaaS Expert: You bring 7-10+ years of proven success in software sales within the retail sector, particularly with ERP-integrated solutions.
• U.S. Market Entry Maestro: You have successfully led market penetration into the U.S. from a smaller brand, demonstrating your ability to scale.
• True Hunter: A self-starter with a strong hunter mentality, you excel at building pipeline and creating opportunities from scratch, without relying on established brand recognition or extensive inbound leads.
• Solution Engineering Roots: You possess a strong consultative selling background, adept at uncovering needs and aligning solutions. Experience at top firms like Deloitte is a significant plus.
• Technical Aptitude: You are comfortable discussing AI-based solutions, understanding ERP workflows, and navigating presales processes.
• Startup Veteran: You've been inside early-stage startups, intimately know what this phase looks like, and have personally closed the first customers in previous companies—you *did* the motion, you didn't just manage it.
• Educational Fit: Preferably holding a Bachelor's degree in Industrial Engineering & Management; familiarity with the Theory of Constraints (TOC) methodology is a strong advantage.
• Bold & Energetic: You possess a bold, energetic, and persistent personality, able to open doors, handle sales friction, and challenge a tough CEO when needed.
• Lone Wolf to Leader: You are comfortable operating as a "lone wolf" initially, yet possess the foundational leadership to scale into leading a small, high-performing team later.
• Analytical & Agile: You are analytical yet agile, capable of operating effectively with limited budgets and modest marketing support.
• Full Ownership: A self-starter with a full-ownership mindset; you push forward, create reality, and operate with no excuses or blame.
• Execution-Driven: Your track record shows real execution and impact, not just leadership titles.
  
  

• The rare opportunity to build and lead our U.S. market presence from the ground up, shaping our go-to-market strategy.
• A collaborative, entrepreneurial, and global team culture where your contributions are vital.
• A highly competitive compensation package that generously rewards your impact and results.