Product Marketing Director

Lumenis is a global leader in energy-based solutions for Aesthetics and Eye Care. With more than 1000 employees worldwide and sales in over 100 countries, we are headquartered in Yokneam and have offices in Tel-Aviv.

We are looking for a Product Marketing Director, that will be in charge on the go to market of one of our leading product categories.

If you want to work in an innovative, international environment and passionate to help push the boundaries of healthcare, well-being, and energy-based technology, this is your opportunity!

Key responsibilities:

In this role you have the opportunity to:

Join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.

As a Product Marketing Director you will own the marketing, product and business strategy and deployment of a winning new market category.

Main Duties

:• Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entitie

s• Take an active part in the product strategy and roadmap discussions of new products and their introduction to the marke

t• Develop the products’ key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive an

deconomic tools

.• Work closely with Lumenis' global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strateg

y• Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growt

h• Perform business intelligence, market & competitive analysis and translate them into actionable business goal

s• In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering i

nthe field

.• Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our globa

lmarkets

.Requirement

s• Bachelor degree in business, engineering, or related fiel

d• MBA from a leading institutio

n• 10+ years of experience in a global product marketing role, product, business, or comparable rol

e• Experience in strategy consulting or corporate strategy - advantag

e• Fluent English - solid spoken and written skill

s• Strong analytical and problem solving skills (proficiency in excel is a must

)• Strong storytelling and presentation skill

s• Excellent communication and presentation skills and ability to influence and motivate others in a cross functional organizatio

n• Ability to work self-sufficiently with strong sense of initiative, and excel in a high-paced, always changing environmen

t• “Can-do” and hands-on mentality, positivity, and willingness to think outside the box to continuously improve our products and solution

s• Must be passionate and charismatic and be able to instill those qualities in other

s• Proven ability to work globally; willingness to travel internationall

y• Fast learner and self-starte

rHere’s why you will LOVE working at Lumenis

:Develop your expertise and exercise your creativity while making a true DIFFERENCE in people’s lives

.Work at a company with a 60+ year legacy of groundbreaking innovation that remains a market leader in its domains

.Benefit from personal growth opportunities and drive decisions that shape the future of our products, processes, and business culture