Senior E-commerce PPC Analyst

Role Overview

As a Senior E-commerce PPC Analyst, you will be responsible for planning, executing, analyzing, and optimizing paid campaigns with a strong focus on driving sales and profitability for online stores. You will manage campaigns end-to-end from strategy and setup to ongoing optimization and performance analysis with a special focus on Amazon campaigns.

Key Responsibilities:

• Plan, launch, and manage paid campaigns across multiple platforms (Meta Ads, GDN, Taboola, Outbrain, etc.)
• Conduct audience targeting, ad group structuring, and campaign segmentation for sales optimization.
• Optimize bids, budgets, and bidding strategies to maximize ROAS.
• Monitor and report on KPIs such as ROAS, CPA, CTR, Conversion Rate, and overall sales performance.
• Collaborate with content, design, and product teams to ensure ad and landing page alignment.
• Stay up to date on platform changes, algorithms, and industry best practices.
• Conduct competitive research and provide insights for campaign growth.

You’re a Fit If You:

• 2–4+ years of proven experience managing paid campaigns, preferably in e-commerce.
• Extensive hands-on experience managing and scaling paid campaigns across major social platforms (e.g., Meta, Google, and TikTok).
• Strong analytical skills with the ability to interpret complex data sets, execute meaningful tests, and translate findings into clear, performance-driven actions.
• Solid understanding of e-commerce sales funnels and customer journeys.
• Experience with A/B testing, CRO, and landing page optimization.
• Ability to work independently with strong attention to detail.
• Excellent problem-solving skills, adaptability in fast-paced environments, and a consistent track record of exceeding performance goals.
• Strong communication skills, capable of clearly articulating strategies, insights, and results to cross-functional teams and senior management.
• Proactive mindset, exceptional work ethic, and genuine hunger for professional growth.

Why Join Us

• Take ownership and make a direct, measurable impact on our success.
• Work in a highly collaborative environment with opportunities for personal and professional growth.
• Join a dynamic team that values proactive thinking, innovation, and exceptional results.