Brand Specialist

Location: Hybrid / Tel Aviv Area

Build a visual world for a stealth-mode gaming-fintech startup with attitude

About Us

We’re crafting a movement. At the heart of our stealth-mode venture lies a skill-based, real-money competition experience.

Think tournaments, tactics, trophies - and a brand that moves fast, hits hard, and never apologizes for being sharp.

Now we need someone to bring that attitude to life.

About the Role

We’re looking for a Brand & Design Specialist to take charge of our entire visual and conceptual identity. This is a rare opportunity to define and own the brand experience from scratch - crafting the design system, creative cadence, and emotional punch that turns casual players into committed fans.

You’ll be responsible for everything from visual identity management to high-throughput creative asset production. You’ll make sure every touchpoint talks our brand - bold, sharp, confident, and unmistakably us - without ever falling into cliché.

This is a hands-on role that calls for a rare mix of art direction vision and production-level speed.

What You’ll Do

• Own and execute the brand identity anchored in our strategy.
• Maintain a cohesive visual language and asset library across all platforms (website, in-app, social, ads, merch)
• Translate brand tone into visuals that are bold, sharp, witty, and confident.
•  Design and localize high-performing creative across multiple languages (EN, ES, PT-BR, AR)
•  Develop a dynamic content system for short-form, snackable assets built for fast iteration and viral hooks
•  Craft and evolve key campaign visuals and taglines.
•   Support the creative production engine, building assets for videos, tournaments, promotional pushes, and landing pages
• Collaborate with product, growth, and monetization to ensure design serves both brand and business KPIs

What You Bring

• 4–7+ years of experience as a visual designer, art director, or brand specialist in digital-first environments (gaming, fintech, DTC, etc.)
• Proven ability to translate strategy into powerful visual systems
• Obsessed with brand consistency - but not afraid to break things when it works
• Hands-on proficiency in Figma, Adobe CC, motion tools (After Effects a plus)
• Experience in multi-language design localization (especially LATAM and Arabic-speaking markets)
• Strong understanding of digital marketing design - ads, landing pages, social creative
• Highly organized with ability to produce at speed, adapt fast, and iterate often
• A genuine love for challenger brands, edgy narratives, and high-paced environments
• Bonus: experience in designing for real-money games, esports, or lifestyle brands

Why Join Us?

• Help define the entire visual identity of a bold new game category
• Work closely with founders, product, and monetization in a flat, fast-moving environment
• Design for a brand with teeth - and a long runway for growth
• Be the voice behind the brand - on every screen, every day
• Competitive compensation + equity opportunities
• Your work will be seen, shared, iterated, and loved (or roasted - but we’re cool with that)

Apply now by sending your CV to [email protected] and help us go full fox.