Head of User Acquisition

About Sequence

Sequence is a financial automation platform for small business owners.

Think Zapier, but for your money.

We let users build custom rules to move money automatically between business and personal accounts, expenses, taxes, and savings - everything. Sequence is dedicated to simplifying financial management and giving business owners full control and visibility over their cash flow.

Role Description

We’re seeking a Head of User Acquisition to own and scale paid growth at Sequence.

You’ll lead acquisition strategy, budget, and execution across discovery channels, including Meta, YouTube, TikTok, and influencer partnerships, with a clear north star: scaling new users within healthy unit economics (CAC, LTV/CAC, ROAS) through rigorous testing, measurement, and optimization.

You’ll manage a small team and external partners while building the operating rhythm that makes paid user acquisition work end-to-end, from audience strategy and creative iteration to performance analysis and scaling.

Requirements:

• Proven ownership of multi-million-dollar paid budgets across Meta and other paid social channels, driving profitable user growth at scale.
• Analytical mindset: hands-on experience tracking performance data, identifying trends, and making fast, data-driven decisions.
• Creative x Performance: a track record of partnering with creatives to develop, test, and scale high-performing ads (hooks, formats, iterations).
• Leadership & Process: ability to build and lead a small, high-performing UA function (in-house + partners) with strong operational discipline.
• Measurement depth: expertise in attribution modeling, incrementality testing (geo/audience/time-based), and backend performance validation.
• Highly organized: fluent in spreadsheets and BI tools, with strong communication skills for clear reporting and actionable insights.

Why Sequence?

This is your chance to join early and make a real impact. You’ll join a fast-moving growth team at a company that’s reimagining how small businesses manage money.

You’ll have the autonomy, resources, and ownership to scale a channel mix from the ground up, and see the direct impact of your work on Sequence’s growth trajectory.