Digital Storytelling & Impact Coordinator

We are seeking a creative, dynamic, and mission-driven professional to lead our digital storytelling, media presence, and public relations efforts. This role is ideal for someone who combines strong communication skills with a deep understanding of social media, youth culture, and the Israeli media landscape.

About Education for Life, Israel 

Education for Life Israel (EFL) is an independent Israeli Amuta (non-profit organisation) based in Petach Tikva, implementing initiatives dedicated to nurturing holistic well-being within the Israeli education system, municipal and business communities. Founded in 2001 by the leaders of the Gamida for Life Group (a concern in the field of medicine and biotechnology) EFL aimed to improve interpersonal communication and to promote well-being in the Israeli education system. Professionally, EFL implements the Learning for Well-being approach — developed by the Learning for Well-being Foundation (L4WB-F), a Netherlands-based organisation with international reach — in all of its activities and programs in Israel. While EFL has its own statutes and board of directors, it works in close alignment with L4WB-F’s methodology and shares the vision of “A world where every child can fulfil their unique potential”. Learn more at: www.efl.co.il | www.learningforwellbeing.org

Role Overview 

The Digital Storytelling & Impact Coordinator will be responsible for strengthening the organisation’s digital presence, brand image, and public visibility. This includes managing EFL’s social media channels, creating engaging content, building relationships with journalists and influencers, and amplifying the organisation’s messages among youth, educators, and the wider public. This role offers a unique opportunity to combine storytelling, media impact, and community engagement in a way that both represents EFL externally and nurtures a strong community of young change agents (Movers). 

Key Responsibilities 

1. Branding & Messaging

• Strengthen the organisation’s brand identity and public image.
• Ensure consistent dissemination of EFL’s messages and values across digital, print, and media channels.
• Develop and adapt content that conveys EFL’s core messages for diverse audiences (youth, educators, media, influencers).
• Oversee updates and visibility of the organisation’s website and social media platforms.

2. Social Media & Digital Presence

• Manage and grow EFL’s social media channels with a focus on organic content.
• Produce creative digital storytelling materials: posts, stories, videos, podcasts, newsletters.
• Strengthen the branding and public image of the organisation across digital platforms.

3. Media Relations & Public Relations

• Draft and distribute press releases; maintain strong relations with journalists and media outlets (print, radio, TV, online).
• Identify and leverage strategic media opportunities to increase visibility.
• Support crisis communication when required.
• Coordinate and collaborate with external PR agencies to maximise visibility and outreach.

4. Community & Influencer Engagement

• Lead the development of youth-led communities of change agents (Movers).
• Build partnerships with influencers and opinion leaders to promote EFL’s mission.
• Engage educators, students, and stakeholders in amplifying EFL’s narrative.

5. Content & Visual Production

• Coordinate production of visual materials with external designers/photographers.
• Conduct basic video editing, graphic design, and photography when needed.
• Ensure alignment of all communication with EFL’s identity and values.

Qualifications

• Strong writing and communication skills in Hebrew and English.
• Ability to craft narratives and translate complex ideas into engaging stories.
• Strategic mindset with ability to spot media opportunities.
• Familiarity with both traditional and digital media ecosystems.
• Proficiency in MS Office
• Proficiency in Canva or basic editing tools – an advantage
• Experience in social media management, PR, or communications (advantage).
• Background in youth leadership – such as student councils, youth movements, Teenk or IDF spokesperson unit – significant advantage.
• Creativity, initiative, and ability to work in fast-paced environments.
• Basic video editing / graphic design skills – advantage.

Practicalities

• Location: Foundation offices – Petach Tikva, Israel (hybrid work arrangement available).
• Workload: Part-time position (student position possible, flexible hours).
• Start Date: November 2025.
• Contract: Initial one-year contract with possibility of extension.
• Compensation: Competitive, commensurate with experience and scope of role

Application Process

Interested candidates should submit a CV and portfolio (examples of social media content, videos, articles, or digital projects) to: [email protected]

Deadline: October 15, 2025, by 18:00 Israel Time. Shortlisted candidates will be invited to interviews taking place during October, where they will be required to present a task assigned to them in advance.