Senior User Acquisition Manager

Who are we?

SuperPlay is a leading gaming company dedicated to creating unforgettable mobile gaming experiences. Founded in 2019 by industry experts from Playtika and Rovio, the company strives to develop innovative and exciting casual games that captivate millions of players worldwide and remain enjoyable for years to come.

Dice Dreams, our flagship game, has become a global sensation and a top-100-grossing hit, while Domino Dreams, our next big success, is also making a significant impact in the industry.

Our Newest Game – A Magical Collaboration with Disney!

Released in 2025, Disney Solitaire brings beloved Disney stories and characters to life in an unforgettable gaming experience.

Our team, headquartered in Tel Aviv, is made up of talented, passionate, and ambitious professionals. And the future is even more exciting! Want to be part of our journey? Check out the job description below.

What will you do at Superplay?

• Hands-on management of user acquisition and retargeting campaigns across multiple partners, including DSPs, SDK networks, and more.
• Monitor, analyze, and optimize campaigns to reach, maintain, and exceed Superplay’s KPI’s.
• Plan, develop, and execute new marketing strategies & tests to enhance our UA and RT efforts.
• Build and maintain strategic and fruitful partnerships with key acquisition partners.
• Weekly updates on performance, trends, and initiatives are done with the different media partners.
• Collaborate with other team members and marketing channels, and share knowledge of the latest learnings to improve our marketing and other departments' capabilities.
• Cooperate with our creative marketing team and constantly test new & innovative ideas.
• Cooperate with Product, Monetization, Game economy, and BI teams, and be on top of upcoming changes, features, promotions, tests, and issues while adjusting our marketing plans accordingly.
• Conduct market research to identify trends & new opportunities.
• Keep up to date with the latest industry trends & updates, ensuring their implementation.

Requirements

• 3+ years of experience managing high-budget, large-scale performance marketing campaigns across key platforms such as Meta, Google Ads, and AppLovin (Preferable in the gaming industry).
• High level of analytical and problem-solving skills with close attention to detail
• B.A./B.Sc. in Economics/ Statistics/ Business Management/ Engineering or other quantitative fields
• Attention to detail & the ability to prioritize and work against deadlines and performance goals.
• Ability to communicate clearly, collaborate, and work effectively with partners and within a team.
• Advanced knowledge of Microsoft Office Products, especially Excel.
• Fluent English – both written and verbal (must).

Advantage:

• Passion for Games & Art ⚡️