Social Media Team Lead

RealPlay is a fast-growing social gaming lab, creating immersive, high-retention gaming experiences for players across the US and Canada. We’re passionate about building strong communities and delivering entertainment that keeps players coming back. We're now looking for a Social Team Lead to spearhead our social presence and community engagement strategy.

Requirements:

• 4+ years experience managing social media in the gaming, entertainment, or digital content space.

• Native-level English communication – written and verbal.

• Strong understanding of American digital culture and player psychology.

• Excellent copywriting and storytelling skills tailored for community engagement.

• High attention to detail and ability to balance creative quality with fast execution.

• Experience working closely with design and content teams.

• Background in gaming or social casino content – a strong advantage.

• Experience in a startup or fast-paced environment – a plus.

Responsibilities:

As Social Team Lead, you'll be responsible for shaping our social media voice, leading creative campaigns, and managing a small, high-performing team to grow and engage our player community.

• Own and execute the overall social media and communit strategy across platforms (Facebook, Instagram, X, Reddit, and more).

• Develop and manage the monthly and weekly content calendar, ensuring alignment with game launches, events, and promotional goals.

• Lead and mentor a team of social media specialists and content creators.

• Develop engaging creative concepts for campaigns, promotions, and new feature announcements to boost player engagement and brand loyalty.

• Oversee copywriting for social media posts, in-game messages, and community announcements.

• Collaborate cross-functionally with the design, monetization, product, and operations teams to ensure unified messaging and asset quality.

• Monitor platform performance and community feedback, using insights to optimize strategy and improve player sentiment.

• Ensure consistency in brand tone, voice, and visual identity across all content.