Celery- Head of Sales

Head of Sales

Location: Tel Aviv (Full-time, On-site)

Reporting to: CEO

Work Hours: Includes evening calls to accommodate U.S.-based customers

🌱 About Celery

Celery is a VC-backed fintech startup on a bold mission: to transform financial operations. Our AI Financial Agents help finance teams catch costly errors before they catch you – optimizing payroll, revenue, expenses, and more. We’re not just eliminating manual work; we’re helping companies save millions and dramatically improve profitability.

🌟 The Opportunity

We’re looking for our first Head of Sales to spearhead our U.S. go-to-market strategy.

This isn’t a “sit back and manage” role - from day one you’ll be a hands-on AE, running the full sales cycle, while also laying the foundations for Celery’s sales organization. You’ll sell side by side with the CEO, closing deals in the trenches, and then scale and lead the sales team you’ve built.

This is a rare mix of hands-on execution and leadership impact: you’ll shape Celery’s entire commercial strategy while directly driving revenue.

🎯 Responsibilities & Impact

• Full Sales Cycle Ownership: Generate opportunities, run demos, negotiate, and close deals.
• Playbook Creation: Define and execute Celery’s U.S. go-to-market strategy and sales playbook.
• Pipeline Leadership: Build and manage the sales pipeline, driving deals personally while mentoring others.
• Team Building: Hire, coach, and lead the sales team as we scale.
• Collaboration: Partner with marketing to accelerate demand generation.
• External Representation: Represent Celery at industry events and conferences (~quarterly).
• Revenue Accountability: Own revenue targets and deliver measurable growth.

🛠 Requirements

• 5–8 years of hands-on SaaS B2B sales experience (closing mid-market/enterprise deals), plus 3+ years of experience managing and scaling sales teams.
• Startup experience.
• Native/near-native English with outstanding communication and presentation skills.
• High-energy, target-driven, and thrives in ambiguity.
• Availability for evening calls with U.S. prospects.
• Ability to travel as needed (mainly U.S. conferences).

🚫 Who This Role Isn’t For

• Sales leaders who wish to manage a team and avoid hands-on selling.
• Corporate VPs expect large infrastructure and established processes.
• Those seeking the order and stability of a corporate environment - priorities here shift fast.
• Candidates looking for fully remote work - at this stage, we collaborate best in-person.

🌟 Why You’ll Love Working at Celery

• Ground-floor opportunity: Join a hyper-growth, VC-backed startup at its earliest commercial stage.
• High visibility & impact: Work directly with the CEO and leadership team.
• Dual mandate: Close deals today, build the sales engine for tomorrow.
• Upside: Competitive salary, stock options, and the chance to share in our success.
• Culture: A dynamic, collaborative, and supportive team that moves fast and wins together.