Senior Brand Experience Manager, Social & Community

We’re looking for an exceptional storyteller and community-builder to join our team as a Brand Experience Manager. You’ll craft how we show up, listen, and engage with our users across all social and community platforms. In this foundational role, you will build our community strategy from 0 to 1, launch our influencer marketing engine, and create events that spotlight our partners in the hospitality industry.

The ideal candidate is passionate about business travel and people. You have a pulse on internet culture, exceptional writing skills, and the confidence to navigate both planned campaigns and spontaneous interactions. You're a natural relationship-builder who understands how to turn users into a thriving community and how to leverage partnerships to create authentic, high-value experiences for everyone involved.

What You'll Do

Social Media & Content Strategy

• Develop and execute a comprehensive organic social media strategy that builds brand awareness and engagement across key platforms, including Instagram, TikTok, and LinkedIn (employee advocacy).
• Own the social media content calendar from ideation to execution, creating and sourcing compelling, on-brand content (copy, images, short-form video) that tells our story and provides value to our users.
• Partner with an external agency to build our influencer marketing program from the ground up, while owning the monitoring, analysis, and reporting for all social and influencer activities to provide actionable insights and optimize for growth.
  
  

• Act as the primary voice of the brand in online communities, proactively engaging in conversations, answering questions, and fostering a positive and inclusive environment.
• Identify and nurture key community members, transforming our most passionate users and followers into active brand advocates.
• Curate and produce events that highlight incredible creators, restaurants, and venues in the hospitality industry. These experiences will provide unique value to our community while strengthening our partner ecosystem.
  
  

• 5-7 years of experience in a social media, community management, or brand marketing role for a B2C or creator-focused company.
• Proven expertise in growing and managing social channels, especially TikTok and Instagram, with a portfolio of creative content and successful campaigns.
• Experience in event production or partnership marketing, particularly within the hospitality, restaurant, or creator industries, is a significant plus.
• Exceptional writing and storytelling skills; you can craft a tweet, a video script, or a community update with equal parts clarity, wit, and empathy.
• A natural "people person" — you love talking to users and have a knack for building authentic relationships with both community members and partners.
• Strategic thinker who can use data and social listening tools (e.g., Sprout Social, etc.) to inform strategy without losing sight of the human element.