Marketing Analyst

Description

Tango is a successful, market leader, a live-streaming Platform with 450+ Million registered users, in an industry projected to reach $240 BILLION in the next couple of years.

The B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans, and monetize their talents.

Tango live stream was founded in 2018 and is powered by 500+ global employees operating in a culture of growth, learning, and success!

The Tango team is a vigorous cocktail of hard workers, creative brains, energizers, geeks, overachievers, athletes, and more. We push the limits to bring our app from “one of the top” to “the leader”.

The best way to describe Tango's work style is not to use the word “impossible”. We believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and of course our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time!).

Do you want to join the party?

Responsibilities

• Datasets, Reporting & Dashboards: Build complex datasets that will be used for creation and maintenance of intuitive dashboards and recurring reports that effectively communicate key findings and recommendations to stakeholders and leadership.
• Control and tracking: build and Set up tracking systems (pixels, postbacks, events) across platforms (Meta, Google, MMPs, etc.)
• Data Exploration: Leverage large and diverse datasets to uncover patterns, trends, and potential growth drivers across all marketing channels and initiatives.
• Insight Generation: Analyze and interpret complex marketing data (customer behavior, campaign results, market trends) to identify key insights and opportunities for optimization.
• Performance Optimization: Monitor key performance indicators (KPIs) to evaluate campaign effectiveness, identify areas for improvement, and drive continuous optimization of user acquisition and engagement efforts.
• Cross-Functional Collaboration: Partner closely with marketing managers, product teams, analysts, and data engineers to provide analytical support for strategic decision-making and business planning.
• Process Improvement: Proactively identify opportunities to optimize marketing analytics processes, automate reporting, and enhance data accuracy.
  
  

• 2+ years of experience in marketing analytics, with experience in B2C - Web and mobile.
• Expert-level proficiency in SQL and a deep understanding of relational databases.
• Proficiency in data visualization tools such as Looker or Tableau.
• 2+ years of experience as BI development, including ERD and ETL design.
• Demonstrated expertise in analytical thinking and statistical analysis/modeling techniques.
• Exceptional communication and presentation skills, with the ability to clearly and concisely present complex data and insights to both technical and non-technical audiences.
• Most importantly: a problem-solving mindset and a proactive can-do attitude.
  
  

• Experience working within BiqQuery.
• Proficiency in Python for data analysis and automation.You must have the willingness and ability to learn independently if not already proficient.