Growth Team Lead – B2C Product

Description:

Arpeely is developing an innovative B2C product to compete in a multi-billion-dollar emerging AI category. The product is live and currently in beta and stealth.

We’re hiring a Growth Team Lead to own and scale the product’s user acquisition and user flow from funnels to onboarding and activation efforts. Managing and building a team that will be responsible for execution, testing, analysis, and ongoing optimization.

Arpeely is an accomplished and profitable data-science and engineering powerhouse, developing algorithms for media buying and user-acquisition with clients spanning from growth startups to companies like Google & Microsoft.

What you’ll do

• Lead and scale growth initiatives across the full user funnel – from acquisition, activation to retention – with a hands-on, data-driven approach.
• Own onboarding flows, landing pages, A/B tests and in-product experiences through structured A/B testing and experimentation
• Manage media buying operations, explore new channels, and optimize campaigns toward ROAS goals.
• Collaborate with product, data, design, and dev teams to launch new growth experiments.
• Set and monitor KPIs, analyze user behavior and cohort data, and constantly iterate on roadmap.
• Build processes and structure that will allow for rapid growth and scale.
• Help recruit and onboard new team members as the team expands.

Requirements:

• 3+ years of hands-on experience in B2C growth, user acquisition or performance marketing – ideally in ad-tech or consumer apps.
• Proven track record of running and optimizing paid campaigns and/or product funnels.
• Analytical mindset – comfortable working with numbers, data platforms, and A/B testing tools.
• Experience collaborating with product and R&D teams to execute growth initiatives.
• A strong executor who’s comfortable getting hands dirty, but also capable of mentoring others.
• Curious, fast-learning, and excited about experimenting and moving quickly.
• Fluent in English and Hebrew.

Why now?

This role gives you the opportunity to be the first team lead in one of the most impactful areas of the business. You’ll hit the ground running, inherit working assets, and shape how we grow our B2C product moving forward – with room for both hands-on impact and team leadership.