Product Marketing Manager

🚀 Product Marketing Manager @Zoom REI

Who We Are ?

At Zoom REI, we don’t settle for the ordinary - we challenge the status quo and make the impossible happen.

We're a leading one-stop-shop real estate investment company, specializing in the U.S. residential market. Our innovative approach blends strategic marketing investments and a proprietary system to uncover high-value opportunities, ensuring sustained profitability.

With operations across 6+ U.S. markets, we’ve built a unique model where acquisition, renovation, marketing, and finance come together under one roof - all managed from Israel with dedicated boots-on-the-ground teams in the U.S.

💡 Why Zoom REI?

• Influence - Be part of a fast-paced, creative environment where ideas matter. Your perspective is not just welcome -it’s needed.
• Grow - Develop professionally as the company grows, with support for continuous learning and development.
• The Team – We’re in this together. We’re skilled, supportive, and fun - and we’re here to break boundaries as a team.

We believe in building a culture where “Doing the Impossible” is not a slogan - it’s how we operate every day.

The Role

As a Conversion Optimization Specialist , you will play a pivotal role in driving the growth of our service by developing and executing strategic marketing initiatives. You will collaborate with cross-functional teams, conduct market research, and leverage data-driven insights to inform your decisions. Your responsibilities will span from developing marketing collateral to optimizing user funnels, ensuring that our product remains at the forefront of the industry.

Key Responsibilities:

• Lead the creation of marketing assets, including landing pages, websites, funnels, and other promotional materials.
• Analyze and optimize the user funnel and journey based on data, growth opportunities, market research, and user needs.
• Conduct research on target personas, buyer needs, and the purchasing decision process to deepen understanding of the buying audience.
• Stay informed about industry trends and conduct competitive analysis to inform marketing strategies and differentiate our service.
• Collaborate with cross-functional teams, including product management, sales, and content creation, to ensure seamless execution of marketing initiatives.
• Cultivate and manage customer relationships to gather insights, testimonials, and success stories for use in marketing materials.
• Drive and measure inbound and outbound campaigns in collaboration with the marketing team to generate demand, create content, and design assets.
• Communicate effectively with multidisciplinary teams, including marketers, developers, designers, analysts, and content creators.

Requirements:

• Proven track record with at least 3 years of experience as a Marketing Operations Manager in high-tech companies.
• Work experience in a data-driven and analytical environment, with a focus on collecting and analyzing both quantitative and qualitative user data.
• User Experience (UX) orientation and a deep understanding of consumer product dynamics (B2C).
• Project management experience - big advantage
• Demonstrated experience in building marketing assets, including ads, landing pages, mini-sites, email marketing, in-app content, tutorials, and onboarding wizards.

🕒 Working Days & Hours

Sunday–Thursday | Hybrid Setup

• Sunday–Monday: Mornings from the office- Hamelacha 3 Floor 4 (Victoria Building) - Tel Aviv
• Wednesday: 14:00–22:00 (from the office)
• Tuesday, Thursday : From Home

Ready to be part of a company where boldness meets execution?

Join us and help us keep Doing the Impossible.