Social Media & Community Lead

📍 Derech Begin 98, Tel Aviv (8 min walk from HaShalom train, 1 min from the Red Line)

🕒 Full-time | On-site in Tel Aviv

About Botika

We are Botika, a fast-growing generative AI startup transforming how fashion retailers create visual content. Our platform lets brands instantly generate stunning, on-brand, studio-quality fashion photos—at a fraction of the time and cost. With thousands of customers, we're scaling fast and raised $18M to reshape the future of fashion content.

About the role

We’re looking for a Social Media & Community Lead with a deep passion for fashion and expertise in social, brand-driven marketing. If you’re a trend-savvy content creator who lives and breathes fashion, this is your chance to impact how Botika shows up across social media.

In this role, you will:

• Lead and execute the organic social and brand marketing strategy across Meta (Facebook and Instagram), TikTok, YouTube, Twitter, Reddit, as well as other relevant social media platforms.
• Develop and produce high-quality video-led content that aligns with Botika’s brand and tone, tailored to each platform’s best practices.
• Stay ahead of platform trends, adapting content to each platform’s language and audience.
• Utilize AI and cutting-edge tools to maximize content output efficiently.
• Work closely with influencers and brand partners to drive engagement.
• Analyze content performance, iterate based on data insights, and continuously optimize for impact.
• Support broader marketing initiatives, including email marketing, PR and more.

We are looking for someone with:

• Proven experience: At least 3+ years in similar social media, content creation, or brand marketing roles. SaaS startups preferred.
• Mother-tongue level English, with exceptional written and verbal communication skills.
• Bachelor’s degree in Communications, Marketing, Journalism or a related field.
• Deep fashion affinity: You naturally track fashion trends, speak the language of different diverse audiences and are immersed in the industry.
• Content production expertise: Ability to independently create, edit, and publish engaging video and visual content at scale, managing the full process from concept to execution.
• Social platform mastery: In-depth understanding of platform differences, trends, and best practices.
• Innovative & hands-on: Comfortable using AI tools to scale content creation and always exploring new tech and trends.
• Data-driven mindset: You don’t just post content - you track its impact, test new ideas, and optimize based on performance.
• Experience working with influencers and social-first brand marketing.

And you also have:

• A Bias for action, with a strong curiosity and willingness to experiment.
• Willing to both manage and execute, balancing high-level strategy with hands-on execution.
• An ability to thrive in a culture of rapid experimentation, creativity, and feedback-driven innovation.
• A passion for continuously thinking, test, and implementing new ways to help the team work smarter, better, and faster.

If you're ready to join us in reshaping the future of e-commerce with AI and drive impactful growth initiatives, we'd love to hear from you!