PPC Campaign Manager

About BIScience

BIScience is an Internet technology company pioneering the world of digital media and audience intelligence with innovative technologies, harnessing user-centric data at scale to bring new insights into the online marketing industry and audience analytics. Our product suite helps online marketers, media buyers, brand managers, sales managers, and business analysts benchmark marketing and advertising effectiveness, perform digital behavioral journey analysis, get an outlook on competitive intelligence, purchase intent, brand engagement, eCommerce activities, and analyze targeted and behavior-based online information.

BIScience is a fast-growing global company with customers spanning from more than 60 markets including fortune 500 companies.

About the Position:

We're looking for a results-driven PPC Campaign Manager to manage and optimize paid campaigns across Google, LinkedIn, and Bing, supporting both B2B and B2C funnels. This role requires strong hands-on experience in digital advertising, deep familiarity with HubSpot and Salesforce, and the ability to analyze and report on performance data. A working knowledge of affiliate marketing is also essential.

Key Responsibilities:

• Plan, launch, and optimize paid media campaigns across Google Ads, LinkedIn Ads, and Bing.

• Manage full-funnel media buying for both B2B and B2C initiatives.

• Analyze campaign performance using platforms, internal dashboards, and tools like Google

Analytics, HubSpot, and Salesforce.

• Translate data into clear insights and actionable recommendations to improve ROI.

• Set up proper tracking for campaigns and conversion events (including UTM tagging, audience

segments, and lead scoring).

• Work with content and design teams to develop ad creatives and landing pages that convert.

• Conduct A/B testing on ad creatives, audience segments, and messaging strategies.

• Collaborate on the development and optimization of affiliate campaigns; coordinate with affiliate

partners to drive quality leads.

• Create weekly and monthly performance reports, highlighting trends and optimizations.

• Stay up to date with trends in paid media and affiliate marketing.

Qualifications:

• SaaS or tech marketing experience.

• 3+ years of experience in media buying across Google, LinkedIn, and Bing and ABM tools.

• Proven ability to manage both B2B and B2C campaigns at scale.

• Hands-on experience with HubSpot and Salesforce, especially for tracking and reporting.

• Strong analytical skills and experience with campaign performance analysis.

• Solid understanding of affiliate marketing and partner performance tracking.

• Proactive, organized, and detail-oriented, with strong communication skills.

• Self-starter who can manage projects independently and drive performance.