PPC Specialist

Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.

We are looking for a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize our paid advertising campaigns across platforms like Google Ads, Bing, Meta, and more. You will be responsible for planning, implementing, and analyzing paid campaigns to drive traffic, generate leads, and achieve ROI goals.

What You’ll Do:

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
• Focus on driving high-quality leads for our SaaS product—think MQLs, SQLs, and demo bookings, not just clicks.
• Conduct keyword research and audience targeting specific to SaaS buyer journeys.
• Collaborate with the content, design, and product marketing teams to create high-converting landing pages and ad creatives.
• Continuously A/B test ad copy, creatives, CTAs, and landing pages.
• Analyze performance data and provide actionable insights to improve campaign effectiveness and lower CAC.
• Stay ahead of SaaS industry trends and digital advertising innovations.

What We’re Looking For:

• 2+ years experience in PPC, preferably in B2B SaaS or tech environments.
• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics (GA4 preferred).
• Experience with CRM and marketing automation platforms (e.g., HubSpot) is a plus.
• Ability to think beyond clicks—focused on pipeline contribution, ROI, and LTV/CAC metrics.
• Analytical, curious, and not afraid to experiment.
• Google Ads or Meta certifications are a bonus.

What We Offer:

• Competitive salary and performance-based bonuses.
• Professional development and certification opportunities.
• Friendly and supportive team culture.