Senior RSOC PPC buyer

About Us:

Predicto is a data-driven publishing platform that leverages real-time analytics and predictive modeling to forecast users' interests. By developing advanced technology, we help publishers, brands, and advertisers connect with the right audiences, driving engagement and growth in a rapidly evolving digital landscape.

Role: PPC Analyst – Search RSOC (GDN/FB/Tiktok/Taboola/Outbrain)

We’re looking for a data-driven PPC Analyst to lead and optimize performance-driven campaigns across Google Display Network (GDN)/ TikTok/ Facebook and Native platforms. We own a direct RSoC feed and a multichannel buying platform that allows us to manage campaigns on scale in real-time. You'll focus on analyzing performance metrics, optimizing monetization strategies, and driving revenue growth through continuous refinement and data-driven decision-making.

What You’ll Do:

* Plan, execute, and optimize paid media campaigns to drive performance and ROI.

* Set up and leverage automation processes to improve efficiency and scale campaign performance.

* Conduct audience research and develop targeting strategies to reach the right users.

* Analyze campaign data, run A/B tests on creatives, and continuously refine strategies to drive revenue growth and ROI.

* Collaborate with creative teams to develop high-performing ad creatives.

* Stay up to date on platform policies (especially Google’s), creative trends, and evolving best practices in digital advertising.

* Monitor and manage budgets, ensuring cost-effective ad spending while meeting ROI KPIs.

What We’re Looking For:

* 2+ years of hands-on experience in media buying and search arbitrage, with a strong focus on GDN and TikTok. Experience working with a direct RSoC feed is a huge plus.

* Strong analytical skills with experience in campaign optimization and performance tracking.

* Creative mindset with an understanding of ad copy, visuals, and video trends.

* Strong understanding of creative best practices across platforms, including format, copy, and design. Experience in A/B testing and optimizing creatives for performance.

* A proactive, creative problem-solver with strong attention to detail who thrives in fast-paced environments.

* A team player with strong collaboration skills, adaptability, and a can-do attitude.

*The office based in Ramat-Gan

Want to join us in predicting what's next? We’d love to hear from you!