Product Line Manager

BYC provides solutions for a variety of startups and growing companies.

One of our Clients is a Medical Company

On behalf of our client, a leading company in the pharma sector, we are looking for a Senior Product Marketing Manager to take ownership of strategic, commercial, and operational activities for consumer health products.

This is a key individual contributor role reporting directly to divisional leadership, offering significant scope and visibility within the organization.

Key Responsibilities

• Strategic Leadership: Define and lead product strategy based on market analysis, opportunity identification, value proposition development, and lifecycle-driven planning.
• Go-to-Market & Execution: Translate strategy into marketing and commercial plans, including pricing strategy, promotional initiatives, and performance tracking.
• Sales Forecasting & Analysis: Oversee product forecasts, analyze sales trends and sell-out data, and optimize performance based on business targets.
• Inventory & Supply Coordination: Collaborate with procurement, supply chain, and finance to ensure product availability and efficient inventory management.
• Marketing Management: Plan and execute marketing initiatives across channels – including digital campaigns, events, printed collateral, and professional outreach.
• P&L Ownership: Manage marketing budgets, monitor ROI, and generate performance reports.
• Cross-Functional Collaboration: Work closely with internal departments (Sales, Regulatory, Finance, Logistics) as well as suppliers and partners (local and international).
• Regulatory Alignment: Manage product updates in accordance with regulatory changes, packaging, and compliance requirements.
• Safety & Quality Reporting: Ensure appropriate reporting of product complaints and safety issues per PV and QA protocols.

Requirements:

• Bachelor’s degree – required; MBA - advantage
• At least 4 years of experience managing consumer products - preferably in health/pharma
• Experience working with Israeli pharma channels - pharmacy chains, HMOs, drugstores
• Strong business orientation, analytical skills, and sales mindset
• High-level interpersonal and negotiation skills
• Fluent English - written and verbal