Product Marketing Manager

Product Marketing Manager

Cyber Security

📍Location: Tel Aviv, Israel

We’re looking for a Product Marketing Manager to grow out and own the Product Marketing function for a reputable, high-growth, Cyber Security Vendor. You will have experience within a Cyber Security Start-up who can run the full marketing lifecycle from content to enablement.

Key Responsibilities

• Own all content strategy: Blogs, landing pages, whitepapers, datasheets etc.
• Create persuasive messaging and narratives.
• Perform in-depth market research to identify trends, customer needs, and opportunities for disruption.
• Deliver actionable competitive analyses to refine product positioning and differentiation.
• Lead GTM strategies to ensure seamless product launches and sustained customer adoption.
• Equip sales teams and partners with high-impact collateral, training materials, demos, white papers, and FAQs.
• Work closely with the product, marketing and executive teams to drive GTM efforts.
• Represent the organization as a spokesperson at industry events, webinars, and across social media platforms.
• Lead all sales enablement: Messaging briefs, battlecards, objection handling etc.
• Own all analyst relations: briefings, messaging prep and follow ups. Manage and maintain the relationships with analyst firms.

Experience:

• Experience working for a Cyber Security start up/Scale up
• Track record creating content and running product launches.
• Experience with SEO practices and LLM content strategies.
• Top storytelling capabilities.
• Ability to work well in different teams.
• Self management - this is a fast growth environment.

BONUS

• Cloud or identity product exposure.
• Multiple promotions and strong tenure

📲🙋‍♀️

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