Head of Growth Marketing

Job description

• Lead and scale demand generation efforts across paid channels, organic (SEO), and outbound marketing
• Develop an effective outbound strategy in collaboration with the SDR team to generate high-quality leads
• Own and execute the ABM approach, using intent data and personalized campaigns to engage high-value accounts
• Optimize the marketing-to-sales funnel by improving handovers, enhancing pipeline quality, and tracking performance
• Implement a data-driven marketing mindset by building dashboards, tracking KPIs, and refining efforts based on insights
• Collaborate closely with product, sales, and customer success to align growth initiatives with overall company goals

Job requirements

• 5+ years of B2B marketing experience, especially in building and scaling demand generation engines
• Deep hands-on experience in outbound, SEO, and paid acquisition
• A track record of driving pipeline and revenue
• Experience leading or growing a marketing team
• Strong command of marketing and sales tools: Salesforce, Pardot, Apollo, LinkedIn Ads, Google Ads, etc.
• Excellent communication skills in English

Bonus:

• Experience with ABM strategies
• Background in fintech or fast-growing tech companies