VP Marketing – Income-Producing Real Estate

A publicly listed, Tier-1 Israeli real-estate group—active across prime office campuses, shopping malls, mixed-use retail, and logistics centers—seeks an authoritative VP Marketing to own brand, demand, and revenue growth. Reporting to the CEO and sitting on the executive team, you will shape how a multibillion-shekel portfolio is positioned and monetized.

Key Responsibilitie

• Strategic brand & positioning – craft the corporate narrative and omnichannel campaigns (digital, offline, PR)
• Revenue & leasing targets – set and meet annual sales/occupancy KPIs; source new merchants and tenants for office, retail, and logistics assets
• Team leadership – manage senior marketing leads, sales managers, digital & performance teams, and mall GMs; enforce best-practice processes and KPI dashboards
• Digital & data – own digital strategy (paid/owned/earned), analytics, marketing automation, and customer-journey optimisation
• Advertising & media – direct creative, media planning, and large-scale brand activations; oversee sizeable budgets with clear ROI metrics
• New asset identification – collaborate with the investments division to scout and evaluate potential sites and acquisitions
• C-suite partnership – advise the CEO/CFO on growth, M&A integrations, and stakeholder communications

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This is a Senior, Full-time position, working from the office in Central Israel

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Requirements:

Mandatory:

• 10+ years in senior marketing/commercial leadership, including proven success in income-producing real-estate (office, retail, logistics, or mixed-use)
• 3+ years as VP/Head of Marketing (or equivalent P&L-bearing role) in a large public company or top-tier real-estate platform.
• Authority in brand strategy, demand generation, leasing/sales enablement, and multi-disciplinary team management
• Demonstrated ability to influence C-suite stakeholders and drive complex change.
• Data-driven mindset; hands-on with analytics, media optimisation, and budget stewardship.
• Fluent Hebrew & English.

Advantage: MBA or similar; track record launching digital tenant-engagement products.

Why Should You Apply?

• Impact at Scale: Lead revenue and brand for a marquee Israeli REIT-style portfolio.
• Executive Visibility: Report directly to the CEO; shape board-level strategy.
• Growth & Innovation: Drive digital transformation and next-gen tenant experiences.