Marketing Operations Specialist

CoolAutomation is a global B2B company, offering both hardware and SaaS solutions for smart HVAC integration and remote management. With a sales team operating across North America, EMEA, LATAM, and APAC, we target HVAC professionals and integrators looking to optimize operations, reduce service costs, and deliver better comfort experiences through advanced devices and cloud-based solutions.

About the Role

We’re looking for a hands-on Marketing Operations Specialist with a strong technical mindset, a can-do attitude, and the ability to thrive in a small, collaborative team. This is a critical role for someone who’s execution-oriented, understands B2B/ B2C marketing dynamics, and is passionate about creating operational excellence in everything from campaigns to systems.

This position reports directly to the VP of Marketing and plays a key role in driving the technical

execution of global marketing initiatives.

Hybrid position – 3 days a week from our Petah Tikva office.

Key Responsibilities:

HubSpot & Campaign Operations

 Build and manage emails, landing pages, nurture flows, and automated workflows in HubSpot

 Ensure campaign data flows properly into Salesforce for accurate reporting and follow-up

 Track campaign performance and generate monthly funnel reports

 Maintain and organize contact lists, including leads from global trade shows and webinars

Website Management

 Own the day-to-day management of the company website (WordPress)

 Execute updates, new content uploads, and structural improvements

 Collaborate with our SEO agency to optimize performance and visibility

 Work with external developers for feature enhancements and technical improvements

Webinar Management

 Lead the end-to-end creation and technical execution of webinars, including setup,

integrations, testing, and post-event follow-up

 Manage registration flows, reminder emails, attendee tracking, and recording distribution

Cross-Functional Collaboration

 Collaborate closely with the sales and product teams to align marketing operations with go-to-

market strategy

 Support international events and manage all post-event data, follow-ups, and integration into

our CRM and marketing platforms

Requirements and Skills

 Technically oriented, detail-focused, and data-driven

 Experienced in HubSpot (must) and Salesforce (strong advantage)

 Hands-on with CMS platforms like WordPress

 Able to work independently, manage multiple tasks, and bring a team-player mindset

 Curious, proactive, and eager to contribute wherever needed

 Fluent in English - written and verbal

 Bachelor’s degree in marketing, business, or a related field - advantage

Tools You will use

 HubSpot

 Salesforce

 WordPress

 MS Office (Excel, Word, PowerPoint, Outlook)