User Acquisition Manager

Rounds LinkedIn

תל אביב - יפו

User Acquisition Manager

[Full-time, Hybrid]

SNEAK PEEK

⇨ Location: Tel Aviv or Kfar Saba, hybrid

⇨ Interview process: technical discussion ⇨ take-home challenge ⇨ final interview ⇨ HR interview ⇨ offer

⇨ Contact: For questions please reach out to: hr@rounds.com

WHO ARE WE?

At Rounds, we believe in harnessing the power of cutting-edge technology to drive business success. Our transformative, machine-learning technology identifies and optimizes mobile assets, while our team of experts, with their unparalleled human capital and business acumen, provides the strategic direction and support to turn mobile assets into profitable businesses. Together, we are revolutionizing the mobile industry. You can find out more info about us here: www.rounds.com.

THE ROLE

We are looking for an experienced User Acquisition Manager to join the company’s growth efforts in expanding one of its core business activities. As a User Acquisition Manager, you will take a key role in expanding our UA effort by scaling existing channels, exploring new media channels and implementing new buying strategies and technologies.

Key Responsibilities:

Hands-on management and optimization of user acquisition campaigns across multiple media channels: Apple Search Ads, Google Ads, Meta, TikTok, etc.
Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve the company’s growth objectives
Monitor campaign performance, analyze data, and identify insights to inform optimization strategies, driving positive ROI
Develop and manage relationships with external partners, ad networks, and agencies to leverage their expertise and expand our UA efforts
Stay up-to-date with industry trends, best practices, and emerging technologies in mobile app marketing and user acquisition
Work closely with cross-functional teams, including Monetization, ASO, Product, Creative Studio, and Data

Hiring managers:

Rafi Halfon, VP of Growth (https://www.linkedin.com/in/rafi-halfon/)

Martin Sokol, Senior UA Manager (https://www.linkedin.com/in/martin-sokol/)

WHAT ARE WE LOOKING FOR?

Must-have:

4+ years of experience as a User Acquisition Manager, focus on iOS applications
Has track record of running campaigns on ASA, Google Ads, Meta, TikTok, SDK Networks and programmatic networks.
Hands-on experience with mobile measurement partners and other analytics tools like Firebase, Singular, RevenueCat etc.
Deep Understanding in SKAN 4.0 measurement frameworks and guidelines
Strong analytical skills and able to translate data into actionable insights
Bachelor’s degree in Marketing, Business, or related field
A team player with excellent communication skills
Fluent English - both verbal and written

Nice-to-have:

Past experience with managing user acquisition activity for Utility apps
Strong understanding of the subscription model for apps

HOW DO WE WORK?

We are a distributed team of more than 120 people, all working remotely and communicating partially synchronously (we usually overlap with our teams for 3/4 hours daily and are free to work on some of the tasks whenever it suits us best). We value open communication, proactivity and work/life balance, and we measure our freelancers on performance, rather than on the time spent on the job.

WHAT’S IN IT FOR YOU?