User Acquisition Manager

Role Overview:

As LioLan’s Freelance Marketing Manager, you’ll own the marketing strategy for our portfolio of rewarded mobile games. Your job is to build awareness, drive high-intent installs, and keep users engaged by highlighting the core value of what we offer—fun with real rewards.

You’ll work closely with our game designers, UA team, and creative leads to ensure every campaign speaks directly to players who want excitement and value.

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Responsibilities:

Campaign Management & Strategy:

• Develop and run user acquisition campaigns tailored for rewarded game mechanics, using networks like AppLovin, Unity Ads, and Mintegral.

• Optimize campaigns for KPIs such as retention, eCPM, CPI, and lifetime value (LTV), with a deep focus on ROAS.

• Launch and scale go-to-market strategies that communicate the reward-first experience of our games.

Creative Strategy & Content:

• Lead the creative strategy for performance ads—what creatives work best to convert users who are drawn to rewards-based games?

• Guide our design team in producing scroll-stopping video, playable, and banner creatives.

• Collaborate on app store assets and social content that reflects the value of earning while playing.

Analytics & Insights:

• Monitor and analyze campaign data through Singular and internal dashboards.

• Provide actionable insights on user behavior, creative performance, and campaign optimizations.

• Continuously A/B test creative concepts, messaging, and targeting strategies to refine performance.

Community & Partnerships:

• Build relationships with influencers and affiliates focused on cash-reward or prize-based gaming communities.

• Engage players across social channels to increase loyalty and LTV.

• Collect and translate player feedback into marketing improvements.

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Requirements:

Professional Experience:

• Strong background in marketing rewarded or gamified mobile apps.

• Experience managing large-scale UA campaigns across networks like AppLovin, Unity Ads, Mintegral, TikTok, and Meta.

• Demonstrated success with creatives that emphasize earning, prizes, or monetary incentives.

Skills & Tools:

• Analytics: Proficient in Singular and other mobile analytics platforms.

• Ad Management: Comfortable managing campaigns via Applovin, Unity, and in-network dashboards.

• Communication: Strong copywriting and visual communication skills that resonate with value-driven players.

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Preferred Qualifications:

• Deep understanding of the rewarded gaming ecosystem and how to reach value-motivated users.

• Experience working in high-velocity, cross-functional teams.

• Familiarity with mobile monetization strategies and hybrid-casual game lifecycles.

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What We Offer:

• Competitive freelance compensation tied to performance and impact.

• 100% remote work with a smart, data-driven, and reward-focused team.

• The chance to help shape the next generation of mobile gaming—where fun meets real-world value