Product Marketing Manager

About the Role

Plarium is seeking an experienced Product Marketing Manager to drive marketing strategies for products in our casual games portfolio. This role is within the Global Product Marketing department but the work is done in close collaboration with the studio. You’ll also work closely with game developers, creative teams, and UA specialists to craft compelling campaigns that maximize reach, engagement, and monetization. If you're a data-driven marketer with a passion for casual gaming and a track record of successful go-to-market execution, we want you on our team.

Key Responsibilities

• Develop and execute marketing strategies that align with product goals, player motivations, and business objectives.
• Lead go-to-market plans for new game launches, major updates, and live service events, ensuring a seamless rollout.
• Collaborate closely with development teams to integrate marketing insights into product decisions and ensure strong market positioning.
• Oversee multi-channel marketing campaigns (paid, organic, in-game, and community) to drive acquisition, retention, and monetization.
• Leverage data and player research to refine targeting, messaging, and campaign effectiveness.
• Act as a bridge between product and marketing teams, ensuring alignment across branding, creative, UA, and live-ops strategies.
• Stay ahead of industry trends and competitor insights, identifying opportunities for innovation and differentiation.
• Manage budgets effectively, optimizing spending to achieve maximum ROI.
• Mentor and guide junior team members, fostering best practices in marketing execution.

Requirements

✅ 5+ years of experience in online product marketing, within the gaming industry (casual game experience preferred).

✅ Proven track record in leading successful game launches, updates, or live-service campaigns.

✅ Strong understanding of user acquisition, retention, and monetization strategies in mobile gaming.

✅ Experience collaborating directly with game development teams and influencing product decisions.

✅ Data-driven mindset with expertise in market research, A/B testing, and performance analysis.

✅ Exceptional communication skills, capable of working cross-functionally with multiple teams.

✅ Ability to balance strategic thinking with hands-on execution.

✅ Passion for casual and mobile games, with an understanding of player behaviors in the genre.

Bonus Points

➕ Experience working with App Store & Google Play Store marketing.

➕ Familiarity with LiveOps strategies and in-game event planning.

➕ Background in branding, creative development, or community engagement.

Why Join Us?

🌟 Work on globally recognized casual game titles with a passionate team.

🌟 Be at the intersection of product and marketing, influencing game success.

🌟 Collaborate with top talent across multiple disciplines.

🌟 Competitive salary, benefits, and career growth opportunities.

🚀 Ready to take Plarium’s casual games to the next level? Apply now and let’s build something great together!