Social Media Marketing Manager

About Botika

Botika is a dynamic startup in the Generative AI space, empowering fashion brands with cutting-edge technology to revolutionize their visual content. Our platform transforms basic product images into high-quality, studio-grade on-model photos, helping online businesses save time and money, enhance their online presence and drive sales. Join us in reshaping the future of fashion content.

About the role

We’re looking for a Social Media Marketing Manager with a deep passion for fashion and expertise in social, brand-driven marketing. If you’re a trend-savvy content creator who lives and breathes fashion, this is your chance to impact how Botika shows up across social media.

In this role, you will:

• Lead and execute organic social and brand marketing efforts across Meta (Facebook and Instagram), TikTok, YouTube, Twitter, Reddit and other relevant social media channels.
• Develop and produce high-quality video-led content that aligns with Botika’s brand and tone, tailored to each platform’s best practices.
• Stay ahead of platform trends, adapting content to each platform’s language and audience.
• Utilize AI and cutting-edge tools to maximize content output efficiently.
• Work closely with influencers and brand partners to drive engagement.
• Analyze content performance, iterate based on data insights, and continuously optimize for

impact.

• Support broader marketing initiatives, including email marketing, PR and more.

We are looking for someone with:

• Proven experience: At least 3+ years in similar social media, content creation, or brand marketing roles. SaaS startups preferred.
• Mother-tongue level English, with exceptional written and verbal communication skills.
• Bachelor’s degree in Journalism, Communications, Marketing, or a related field.
• Deep fashion affinity: You naturally track fashion trends, speak the language of different diverse audiences and are immersed in the industry.
• Content production expertise: Ability to independently create, edit, and publish engaging video and visual content at scale, managing the full process from concept to execution.
• Social platform mastery: In-depth understanding of platform differences, trends, and best

practices.

• Innovative & hands-on: Comfortable using AI tools to scale content creation and always exploring new tech and trends.
• Data-driven mindset: You don’t just post content - you track its impact, test new ideas, and

optimize based on performance.

• Experience working with influencers and social-first brand marketing.

And you also have:

• A Bias for action, with a strong curiosity and willingness to experiment.
• Willing to both manage and execute, balancing high-level strategy with hands-on execution.
• An ability to thrive in a culture of rapid experimentation, creativity, and feedback-driven innovation.
• A passion for continuously thinking, test, and implementing new ways to help the team work smarter, better, and faster.

If you're ready to join us in reshaping the future of e-commerce with AI and drive impactful growth initiatives, we'd love to hear from you!