Data Analyst

Guesty is the all-in-one platform for hospitality businesses to automate and optimize every aspect of their operations. With purpose-built technology, industry-wide expertise, and an R&D team of 200+ engineers, Guesty ensures that hospitality businesses can streamline and achieve growth, while delivering the best value to guests. With a complete suite of features and 150+ industry partners, including major booking OTAs like Airbnb, Vrbo, Booking.com, Tripadvisor, Expedia, Hopper, Google Travel, and many more, Guesty is transforming the hospitality industry with innovative solutions.

Today, Guesty has 15 offices and 700+ team members across the globe.

We are seeking a highly analytical and detail-oriented Data Analyst – Marketing (Online & Offline) to join our team. In this role, you will analyze marketing campaigns, digital events, and offline activations to provide insights that drive performance improvements. Your expertise in data interpretation will help refine marketing strategies, optimize spend, and enhance customer acquisition and retention.

Responsibilities:

• Analyze marketing campaign performance across multiple channels, including email, social media, paid advertising, webinars, and events.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to marketing campaigns and events.
• Use statistical models and data visualization techniques to identify trends, patterns, and opportunities for optimization.
• Collaborate with marketing teams to define campaign objectives, target audiences, and success metrics.
• Conduct A/B testing and attribution analysis to evaluate campaign effectiveness and ROI.
• Provide insights into customer behavior, segmentation, and engagement to enhance marketing strategies.
• Work closely with the Data Engineering team on data acquisition and enrichment for our data warehouse.
• Assist in forecasting and budgeting by providing data-driven recommendations.
• Ensure data accuracy and integrity by managing data sources, cleansing datasets, and automating data processes.

Requirements:

• Minimum 2 years of experience as a Marketing, Data, or Business analyst, preferably in an Internet company
• Experience with marketing analytics tools such as Google Analytics, HubSpot, Marketo, and/or Salesforce.
• Strong analytical skills, high level of SQL - must.
• BSc/BA in exact sciences such as Statistics/Economics/Mathematics/Physics or Industrial Engineering, Master's degree - an advantage.
• Strong skills in data visualization using Looker, Tableau, or similar tools.
• Knowledge of marketing attribution models, customer segmentation, and predictive analytics.
• Excellent problem-solving and critical-thinking abilities.
• Ability to communicate complex data insights to non-technical stakeholders.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects.
• High level of English
• Team player, good communication and presentation skills.

Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of any characteristic protected by law.